Women in Tech SEO

WTSFest 2022

25th February | London

The Women in Tech SEO Festival is back in London on February 25th, 2022!

A full day conference - 10 brilliant talks by 10 brilliant speakers

Analyse | Advance | Innovate | Empower

 Friday, February 25th 2022

 10:00 - 17:00 (GMT)

Barbican Centre, London, EC2Y 8DS

Full access ticket includes
access to the full-day conference in London, after-party drinks and post-event recordings.

As with all our events and community initiatives, this is a women-only event.

Buy Now!

Session 1: Analyse

Lidia Infante
Senior International SEO Manager, BigCommerce
SEO Gap Analysis: Leverage Your Competitor's Performance
Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
Rejoice Ojiaku
SEO Manager & Co-Founder, Incubeta NMPi & B-DigitalUK
The Content & Buyer Show: Let's Map!
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
Crystal Carter
Senior Digital Strategist, Optix Solutions
Entity HQ: Harnessing High Impact Profile Pages
Profile pages for teams are high conversion, high intent, and, potentially, high value for many businesses. And as the web becomes more reliant on structured data, the relationships between individuals and organisations can be articulated to great effect. In this talk, Crystal will discuss the strategic and technical optimisations to manage the people as entities for SEO gains.

Session 2: Advance

Roxana Stingu
Head of Search & SEO, Alamy
The Internet for SEOs
This talk will take you on a journey, more specifically, how data travels through the internet. Learn all about requests and responses as well as how browsers can take 1s and 0s and transform them into the websites we love. Understanding this journey will help you get a better sense of what the critical rendering path is and what role it plays when it comes to fast web pages.
Aleyda Solis
SEO Consultant & Founder, Orainti
SEO Reporting to Impress: How to successfully report your SEO process, efforts & results
Learn how to take your SEO reports to the next level, helping you to clearly communicate what you've achieved, connecting with and influencing decision makers by leveraging data reporting and communication principles when using tools like Google Data Studio, Google Sheets and Slides.

Session 3: Innovate

Paige Hobart
Head of SEO, ROAST
A Data-First Approach to Building a Website
A deep dive into how SEO data can be used to plan and build a website. Whether this is going to be a completely new website build, or your current site has grown out of control, this process can help map out where your content needs to be for ultimate SEO success. This talk will leave you with the tools and processes for looking at all websites data-first; no longer hindered by what has been built, but seeing only the opportunities of what could exist in the future.
Lazarina Stoy
Technical SEO Analyst, Skale
A Beginner's Guide to Machine Learning for SEOs
In this session, we will discuss the types of machine learning algorithms and tasks, how to find opportunities for machine learning implementation in your day-to-day work as an SEO professional, and how to go about implementation. We will discuss approaches for different experience levels, as well as provide no-code alternatives to implementing some of the hottest machine learning models in the industry.
Miracle Inameti-Archibong
Organic Performance Lead, Moneysupermarket
Speed Up Alt Text Generation Without Coding Skills
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you.

Session 4: Empower

Lou Chiu
Lou Chiu Coaching and Consultancy Ltd
Managing Mixed Messages: The Internal Struggle
Regardless of where we are in our careers, we all have times where we struggle with inner conflict. As women, we're told that we can have it all - but at what cost? We question our abilities, our motivations, our ambitions. We receive mixed messages all of the time. In this session, we will look at how our internalisation of these mixed messages can make us feel trapped and maybe not as happy as we could be. We will look at how we can manage these complex, messy conflicts within us to help us do the things that are truly most important to us.
Shannon McGuirk
Client Services & Delivery Director, Aira
How To Turn Your Kryptonite Into A Superpower
You have goals, you have aspirations and you're a career-driven woman who's ready to take the digital world by storm. You may have a team, you may want a team, or you may want to be the industry go-to for something - it doesn't matter - because you're ready to step up. But, you also battle with yourself. In this talk, Shannon will share her personal journey on how she turned anxiety - her obvious kryptonite - into a superpower for success in her career. She'll share tried and tested tactics on how to regain control of spiralling thoughts and use this energy to your advantage in the workplace.

After Party Sponsor

Tier 1 Sponsors

Tier 2 Sponsors


Scholarship Sponsors

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Who can attend the event?
As with all our events and community initiatives, WTSFest 2022 is a women-only event.

Where is the event taking place?
Barbican Centre, London (EC2Y 8DS). Registration will take place at Garden Room and the sessions will take place at Cinema 1.

When will the event take place?
Friday, February 25th, 2022.

What are the timings of the event?
Registration opens at 9am and the first session starts at 10am. The last session finishes at 5pm followed by our after-party drinks till 7pm. There will be several breaks throughout the day, including a lunch break. All timings are in GMT.

Who is organising WTSFest 2022?
Areej AbuAli, the founder of Women in Tech SEO. The brilliant Hannah Smith, Founder of Worderist, will be our host and emcee on the day. And we will have a number of community members volunteering on the day as well.

Is there a code of conduct?
Yes, we prioritise the safety and comfort of our attendees, speakers and organisers. You can find our code of conduct here.

What does a Full Access ticket include?
Your ticket includes access to the full-day conference in London, morning pastries, afternoon lunch, snacks, after-party drinks and post-event recordings.

What does a Recording ticket include?
Recording ticket includes access to recordings only which will be sent post-event by March 31st.

Will the recordings include subtitles?
Yes, our videographer will integrate a third-party tool to provide subtitles to our recorded videos. These will be in English.

Are you giving away scholarship tickets?
Yes, thanks to our Scholarship Sponsors, Google & Sitebulb, we are giving away a number of scholarship tickets, for those who cannot afford to buy a ticket themselves. Simply fill our Scholarship Form, we will be closing it on November 5th and contacting everyone to inform them if they won a scholarship ticket or not during November.

How will I receive my ticket?
Your invoice and ticket will be sent via email after purchasing. If you have a Full Access ticket, then on the day of the event, simply show up to our Registration Desk and we'll give you your lanyard. For Recording tickets, you will receive your invoice via email and access to session recordings will be sent post-event.

Will food and refreshments be provided?
Yes, a delicious lunch, as well as a light breakfast, coffee, tea and snacks throughout the day and drinks in our after-party.

Will I be able to ask the speakers questions?
Our agenda is tightly packed so we won't have time for Q&A during the sessions but our speakers will be around the whole day, so please do go up and ask them questions during the breaks.

Will I be able to network with other attendees?
Yes, we will have several breaks throughout the day, as well as an after-party, there will be lots of opportunities to network.

Will there be requirements to keep the event safe from COVID-19?
We will be closely following all UK government regulations as well as working closely with our venue, The Barbican, to ensure the event is safe. We will keep our attendees up to date with any requirements.

I attended WTSFest 2020 in London, will this feel the same?
Yes, hopefully even better! We are keeping the event at a small number to ensure that the experience stays as special and intimate as our last London conference. We will have a maximum of 280 attendees on the day, including our speakers, volunteers and organisers.

Can I pay directly by invoice?
We won’t be able to hold tickets so please pay directly via tito, our ticketing platform.

Can I sponsor the event?
We have secured all sponsors needed for this event. Please do get in touch if you'd like to discuss sponsoring another one of our initiatives.

What does the sponsorship fee go to?
We use our sponsorship fee to pay for our venue, suppliers, photographer, videographer, logistics fees and most importantly, we pay our speakers a speaker fee (as all conferences should!)

Who are your suppliers?
We're proud to work with brilliant women to support us with our initiatives. Videographer: Chalkboard Creative, Photographer: The Chamberlins, Designer: Jazmin Batisti, Social Media: Jo Walters, Email Marketing: Maret Reutelingsperger.

How can I speak at a Women in Tech SEO event?
We run fortnightly WTSWorkshop events for our community members, simply fill a pitch form.

I have a question that’s not listed here, how do I get in touch?
You can email us at contact@womenintechseo.com