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Interviewing Rei Morikawa

Date: 11/06/2021

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Rei Morikawa
, Digital Marketing Specialist at a leading SaaS company.
Based in Tokyo - Japan, Rei is a digital marketing specialist with 3 years of experience in data-driven marketing strategy, SEO, PPC campaigns, social media, and recruitment marketing. She is also available part-time for freelance projects, and has helped a wide range of global companies to expand their presence in Japan market. Her interests include UX design, digital transformation, AI and machine learning.

We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is πŸ’ͺ🏽

How did you get into SEO?

I interned at a tech company in the marketing department, and ended up joining them full time. I worked on their Japanese marketing in general, which included everything from social media, paid advertising, press releases, web analytics, etc., but the company website was our most important lead generator, so SEO was always a priority.

What is your favourite SEO task?

Web analytics - I enjoy working on tools like Google Analytics and Excel, and making sense of big data. I prefer working with numbers rather than words.

What is your go-to tool or resource that you can't live without?

Twitter - I use it to interact and learn from other digital marketers, and keep up with market trends. If we're talking about SEO tools specifically, SEMrush is good for both on-page and technical SEO.

What is something you learned in SEO that made you have an 'AHA' moment?

Finding the Women in Tech SEO community. I found out about it on Twitter last year and it felt like I had discovered a hidden gem on the internet. I’m in a few other slack groups about tech and digital transformation, but Women in Tech SEO is the most friendly and helpful resource.

What is your proudest industry achievement?

At a company I previously worked for, I built up their Japanese website, overseeing the UX and SEO. As I'm sure people in the industry are aware, SEO is quite a long term strategy and you won’t see results right away. But after about a year, I started receiving positive feedback from influencers and media partners in my industry. They were noticing my company website in the SERPs a lot and enjoying the informative content.

What advice would you give women who are starting out in SEO?

Be proud and vocal about your achievements.

Especially if you are mainly working client-side like myself, other departments and senior managers might not be aware of how important SEO is. It’s part of your job to show your colleagues how SEO contributes to the business.

Give a shout out to a woman in the industry who inspires you and tell us why

Shout out to Aleyda Solis and Britney Muller - I regularly check their Twitter to find out about SEO news. Also, Anna Ogawa who hosts the Japanese Google webmaster office hours on youtube.

Finally, what empowers you to be the brilliant woman you are?

My goal is to help people connect and find what they need online, and one way to do that is through digital marketing.

I try to be open-minded and take every project as an opportunity to master a new skill.


Thanks Rei for a truly insightful interview, you can connect with Rei on her website, Twitter and LinkedIn.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for

to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! πŸ™ŒπŸ½