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Structure, Meaning, Clarity: A Technical Playbook for Accessibility, SEO, and AI Search
In this WTSTalk recap, Diane Kulseth and Kacie Emeigh from Siteimprove explain how accessibility, SEO, and AI search work together through a practical framework built around structure, meaning & clarity.
Hannah Smith - Head of Content, Women in Tech SEO
July 2026
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How to Measure the Impact of your SEO Changes with Causal Impact
In this article you will learn how to do it with Causal Impact, a data analytics package developed by Google that allows you to clearly display the effect of a change on a variable and also help you with business cases and decision making. And don’t worry, you don’t need to be a statistics or programming genius.
Giulia Panozzo - Founder, Neuroscientive
September 2023
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Why You Should be Paying Attention to Your Google Shopping Feed
Why You Should be Paying Attention to Your Google Shopping Feed as an SEO
Mary Albright - Head of SEO, GOAT Group
September 2023
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How to Create Demand for Niche Businesses
How to Create Demand for Niche Businesses When You're Stuck in a Keyword Research Rut
Morgan Petrov - SEO Lead, Chartis.io
August 2023
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Dealing with Duplicate Content: Canonicalization in Detail
Dealing with Duplicate Content: Canonicalization in Detail
Ebere Jonathan - Freelance Technical SEO Specialist
August 2023
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SEO to MVP – Thriving in your role in just 90 days
As SEOs, we’re great at building roadmaps for technical fixes or content releases, but not always so practised at writing them for our careers. A 90-day career roadmap can help you to identify what you can do in a short time-period to set yourself up for future success.
Helen Pollitt - Director of SEO at Getty Images
August 2023
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