Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
Honestly, accidentally, like most people in SEO! I came out of university with a photography degree and no idea on what to do next. While at Uni, I worked at a small local clockmakers in Derby, initially organising their photo library, then I got tasked with more marketing bits like writing content for the site, press releases and running their socials. When I left Uni, I looked at general marketing jobs, as I loved it so much. I then accepted a job at a local agency as a link builder, not knowing what it was at the time!
What is your favourite SEO task?
Link building for sure, the joy of refreshing a page and a link being there, or getting a notification saying someone has covered your campaign. You can't beat it!
What is your go-to tool or resource that you can't live without?
For me, it has to be old faithful Buzzstream. It's our central hub for everything links and it's so helpful for having visibility of what others are doing, and scheduling emails.
What is something you learned in SEO that made you have an 'AHA' moment?
Very early on, when I learned that a small increase in ranking, and a small increase in click through rate, could result in a huuuuge amount of revenue for some clients. It was very much an 'AHA' moment, figuring out that small improvements that work together can make a big difference.
What is your proudest industry achievement?
I think a mixture of a few things, pitching and winning some of our huge clients, and getting coverage on the likes of BBC and Vogue. Vogue!
What advice would you give women who are starting out in SEO?
Talk to as many people as you can and ask a lot of questions. Remember that not even the best of the best know everything. We're lucky in our industry that most are very open, willing to share knowledge, and be very honest about things when they are struggling. Things change so fast and everyone's trying to keep up.
Give a shout out to a woman in the industry who inspires you and tell us why
Shannon McGuirk from Aira, she's so open about a lot of things, and probably the nicest person in SEO. Also Lexi Mills, she's just a badass. Kirsty Hulse as well, dropping truth bombs left, right and centre, and being so real.
Finally, what empowers you to be the brilliant woman you are?
All of the fantastically clever women in our industry, who push each other up instead of dragging each other down. My agency, we have 9/10 of our senior management positions (heads of service, directors) filled by women, which is unheard of and just incredible.
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