Women in Tech SEO

WTSFest USA 2023

September 21st | Philadelphia

The Women in Tech SEO Festival is coming to the USA for the first time ever on Thursday, September 21st 2023!

A full day conference - 8 brilliant talks by 8 brilliant speakers

Analyse | Advance | Innovate | Empower

 Thursday, September 21st 2023

 9:00 - 17:00 (ET) followed by networking drinks

Seer Interactive HQ, 1033 N. 2nd St., Philadelphia, PA 19123

Ticket includes
access to the full-day conference in Philadelphia and networking drinks

As with all our events and community initiatives, this event is for women and non-binary folks.

Buy Now!

Session 1: Analyse

Dana DiTomaso
Dana DiTomaso
President & Partner, Kick Point
Own Your Data: Pipelines for the Rest of Us
Perhaps you've heard of the idea of setting up a pipeline for your marketing data, but it seemed a bit out of reach; only something for those data science nerds. And is a pipeline actually necessary? This talk will go over the benefits of building a data pipeline, which tools might be the best fit for you, and ultimately -- what you're going to do with all this data.
Crystal Carter
Crystal Carter
Head of SEO Comms, Wix
Measuring Media in an Evolving SERP
Today's SERP is full of images, videos and rich elements to entice users. We all know being accessible for Google Lens and optimizing for video is important, but with new features emerging all the time, how can we demonstrate SEO value?

Session 2: Advance

Jamie Indigo
Jamie Indigo
Technical SEO Consultant, Not a Robot
JavaScript SEO: Or Why Your Perfectly Optimized Content Doesn't Rank
98% of websites use JavaScript as a client-side programming language. It's a hard fact that Google cannot rank what it cannot render. This talk is a hands-on look at identifying rendering issues, best practices, and tactics for improving JS SEO.
Kristina Azarenko
Kristina Azarenko
SEO Hero, MarketingSyrup Digital
Uncovering 3 Sneaky Technical SEO Issues That Can Harm Your Rankings
In technical SEO, every detail matters. This talk will cover 3 technical SEO aspects that are often overlooked but are very important to get right. You’ll learn what aspects these are, how to debug any website to uncover these issues and most importantly - how to fix them.

Session 3: Innovate

Ayat Shukairy
Ayat Shukairy
Co-Founder, Invesp
5 CRO Misconceptions Every SEO Should Know
CRO has been shrouded with misconceptions, the sooner we figure that out, the sooner we can optimize all the traffic that SEOs experts are driving to a website. In this session, you will learn 5 misconceptions around CRO and how to fix them, and how you can leverage CRO to optimize traffic for your clients.
April Zhong
April Zhong
Senior SEO Analyst, The New York Times
How To Use SEO Data To Drive Product Changes
To drive sustainable organic traffic, it’s important to be making SEO friendly product changes. This talk will cover the different SEO metrics that can be used to help shape product features and how to use those metrics to further iterate the product.

Session 4: Empower

Nerissa Marbury
Nerissa Marbury
Founder & CEO, One Epiphany
So, You Want to Become an Entrepreneur?
Rumor has it you want to become an entrepreneur. Or perhaps you’re unclear on whether it’s right for you. Although it can be rewarding, an entrepreneur's journey is not for the faint at heart. So, listen up and sit tight as Nerissa Marbury, Founder & CEO of One Epiphany LLC, shares some of her epiphanies to help you along the way.
Hannah Smith
Hannah Smith
Founder, Worderist
Art, Golden Hammers, & Distorted Realities
It's tempting to believe that we are thinking creatures. But whilst it's undoubtedly the case that we have both the capacity to learn, and that we are capable of deep thought, thinking is not our default state of being. In this session Hannah will explore how our brains really work, (as opposed to how we think they work), explain why we need to remind ourselves to think, and share her thoughts on how to do that.


After Party Sponsor

Tier 1 Sponsors

Tier 2 Sponsors

The Gray Dot Company
Pi Datametrics
Stacker Studio

Scholarship Sponsor

Buy Now!


Who can attend the event?
As with all our events and community initiatives, this event is for women and non-binary folks.

Where is the event taking place?
Seer Interactive HQ, 1033 N. 2nd St., Philadelphia, PA 19123

When will the event take place?
Thursday, September 21st 2023

What are the timings of the event?
Registration opens at 9am and the first session starts at 10am. The last session finishes at 5pm followed by our after-party which will be till late. There will be several breaks throughout the day, including a lunch break. All timings are in EST.

Who is organising WTSFest 2023?
Areej AbuAli, the founder of Women in Tech SEO. We will have a number of brilliant community members volunteering on the day as well.

What does a ticket include?
Your ticket includes access to the full-day conference in Philadelphia, access to our post-event networking drinks and catering throughout the day.

Is there a code of conduct?
Yes, we prioritise the safety and comfort of our attendees, speakers and organisers. Read more about The WTS Way.

Are you giving away scholarship tickets?
Yes, thanks to our Scholarship Sponsor, we are giving away a number of tickets to those who cannot afford to buy a ticket themselves. Simply fill out our Scholarship Form and we'll contact everyone to inform them if they won a scholarship ticket or not in April.

How will I receive my ticket?
Your invoice and ticket will be sent via email after purchasing. On the day of the event, simply show up at our Registration Desk and we'll give you your lanyard.

Will food and refreshments be provided?
Yes, a delicious lunch, as well as a light breakfast, coffee, tea and snacks throughout the day.

Will I be able to ask the speakers questions?
Our agenda is tightly packed so we won't have time for Q&A during the sessions but our speakers will be around the whole day, so please do go up and ask them questions during the breaks.

Will I be able to network with other attendees?
Yes, we will have several breaks throughout the day, as well as an after-party, there will be lots of opportunities to network.

Can I connect with attendees before the event?
Yes, we will invite all our attendees to a private Slack channel a month prior to the event. It's a great way to connect with one another and make plans before the event.

I don't live in Philadelphia and I'd like to book accommodation, where can I stay?
Here are a few hotel recommendations in the Old City that are about a 10-minute cab from the conference venue: Hotel Monaco ($$$), Wyndham Philadelphia Historic District ($$) and Holiday Inn Penn’s Landing ($). There are plenty of other options if these don't fit your needs, we’d recommend looking in Old City or Center City (10-20 minute cab).

I attended WTSFest before in London, will this feel the same?
The honest answer is it probably won't. As this is our first-ever USA event, we're keeping it much smaller than the UK event. But of course, the sense of community is always the same.

Can I pay directly by invoice?
No, we won’t be able to hold tickets so please pay directly via tito, our ticketing platform.

Can I sponsor the event?
Yes, we have a few sponsorship slots left. Please do get in touch via email (contact@womenintechseo.com) if you'd like to sponsor the event.

What does the sponsorship fee go to?
We use our sponsorship fee to pay for our catering, suppliers, logistics fees and most importantly, we pay our speakers a speaker fee (as all conferences should!)

Will you be recording the event?
No, as this is our first WTSFest USA, we won't be recording the event. But we plan to record future events, just as we do with our UK event.

How can I speak at a Women in Tech SEO event?
We open our speaker pitch form 8 months in advance of each event, keep an eye out for the next time we open it.

I have specific accessibility needs that I'd like catered for, who do I ask?
You can email us at contact@womenintechseo.com - we'll work together with our venue to ensure that your needs are met.

I have a question that’s not listed here, how do I get in touch?
You can email us at contact@womenintechseo.com