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We're so excited to be returning to the Barbican Centre on Friday, March 19th 2027, for another edition of WTSFest London!
We designed WTSFest to keep you ahead of the SEO and marketing curve, while also ensuring you feel welcome, included, and comfortable.
And this year, we're doing things a little differently!
We've put together our biggest London speaker lineup yet, featuring 15 brilliant speakers and 2 wonderful hosts, bringing together expertise across technical SEO, AI search, digital PR, brand, automation, measurement, and more.
We're also introducing something new: our Connect sessions, featuring two panels of industry experts discussing some of the biggest challenges and opportunities facing search marketers today.
Want to know more about the people taking the stage and what they'll be sharing? Of course you do!
Read on for a full rundown.
Judith has been working in search for over 25 years, and is a familiar face across the international SEO conference circuit. She's a consultant, speaker, trainer, writer, and founder of Decabbit Consultancy.
She's also written the Econsultancy Best Practice Guide to SEO, contributed to Wix's reporting module, and judged numerous Search Awards.
At WTSFest London, Judith will be sharing lessons from the technical SEO mistakes that don't always reveal themselves until it's too late:
Migration Postmortems: The Tech SEO Mistakes That Survive the Checklist
Website migrations rarely fail because someone forgot redirects. More often, seemingly sensible decisions made during planning and testing end up causing problems once a site goes live.
Drawing on real-world examples, Judith will explain how she approaches migration QA, spots issues standard checklists miss, and determines whether a post-migration ranking drop actually means something has broken.
Hadeer leads GEO at SIXT Car Hire, where she works on building the off-page signals that influence AI visibility across the US and Europe.
She's also a former dentist turned SEO specialist and information-retrieval author, combining her research background with hands-on experience in AI search and automation.
We're excited to hear her research-driven approach to a topic that so many of us are trying to figure out:
From Retrieval Theory to Compounding AI Citations: A GEO Framework That Actually Works
AI citations are becoming an increasingly important part of search visibility, but how do you actually influence them?
Hadeer will share a reproducible GEO framework based on her own research and experiments, showing how off-site strategies can increase AI citations and strengthen brand associations across different AI models.
You'll leave with a step-by-step approach to prompt tracking, citation growth, and an AI agent designed to help execute the process at scale.
Nikki is a technical SEO specialist, international speaker, and Senior Technical SEO Manager at Journey Further. She also runs her own SEO consultancy.
Her work focuses on making websites easier to find, faster to load, and better for the people using them.
For WTSFest London, she'll be digging into technical issues that can have a much bigger commercial impact than businesses realise:
The Technical SEO Mistakes Costing Retailers Millions
Nikki will explore some of the most common technical SEO challenges facing eCommerce websites, including faceted navigation, pagination, and product indexation.
She'll explain why these issues persist, even on well-resourced websites, and what they can cost businesses.
Expect real examples, practical checks, and fixes you can take back to your own website or clients.
Roxana is Head of Search and SEO at Alamy, where she works on technical SEO, search experiences, and helping people discover the images they're looking for.
She's also a speaker, mentor, and a big believer in automating the boring bits.
Having worked on building Alamy's own site search engine, Roxana has a particularly interesting perspective on the relationship between SEO and internal search:
The Search Feedback Loop (or When SEO & Site Search Join Forces)
We often think about SEO and internal site search as completely separate disciplines. But both can tell us a lot about what customers want and how they look for those things.
Roxana will share what she's learned from developing Alamy's site search engine, and show how combining internal and external search data can uncover missed opportunities.
You'll learn how to use these insights to improve content, navigation, user experience, and ultimately create better search experiences.
Boluwa is a Growth and Performance Marketing Consultant at TalentDistro, with over nine years of experience working across fintech, SaaS, advertising technology, and healthcare.
She's scaled campaigns across every major paid advertising channel, and excels at building data-driven acquisition strategies that make marketing more effective.
At WTSFest, she'll be challenging us to think a little differently about how we're using AI:
What Are You Building With AI?
There's a lot of conversation about using AI to generate content, analyse data, and speed up everyday tasks. But what about actually building things?
Boluwa will walk us through how she built a competitive intelligence dashboard using Claude, MCPs, and SE Ranking's API to monitor paid search activity and AI Overview citations.
And you won't need an engineering background to follow along! Her session is all about giving marketers the confidence to start building their own tools and experimenting with what's possible.
Victoria is a Head of SEO specialising in organic growth strategies for fintech and financial brands across multilingual markets.
Her experience includes navigating the complexities of regulated industries, balancing search performance with compliance, and building strategies that deliver measurable business results.
At WTSFest London, she'll be tackling an important question that doesn't always get enough attention when we're excited about building new AI workflows:
Automations Rot: Lessons From Maintaining AI SEO Workflows
We're all seeing new AI automations and workflows being built. But what happens six months later, when something breaks, a process changes, or the automation stops delivering value?
Victoria will explore how to decide which tasks are worth automating in the first place, recognise the warning signs of automation rot, and establish processes to keep workflows running effectively.
A practical session for anyone building AI-powered systems who wants to make sure they're still useful long after launch.
Amanda is the founder and Director of Cedarwood Digital, an award-winning agency specialising in SEO, PPC, and Digital PR.
She founded the agency ten years ago, and Cedarwood has since been recognised as Best Small Integrated Agency in the UK and Europe for 2025/2026.
With so much conversation about brand authority and AI visibility, we're looking forward to hearing Amanda's approach to making Digital PR more strategic:
Tackling Authority Gaps with Hyper-relevant Digital PR to Improve SEO & GEO Performance
Getting media coverage is one thing. Building the right kind of authority to improve search visibility is another.
Amanda will explain how brands can identify the authority gaps holding back their performance and use highly relevant Digital PR campaigns to address them.
She'll cover how this approach can strengthen topical signals, reinforce entity associations, and improve visibility across both traditional search engines and AI search.
Jojo has over 15 years of experience across agency, freelance, and charity marketing, and found her way into technical SEO in 2023.
She's now Marketing Manager at Sitebulb, where she's helped grow brand awareness in a key market from 46% to 65% in just two years.
Jojo is also an active member of the WTS community, and we're excited to have her sharing her experience on the London stage.
You've Been Handed a Brand Marketer's Job. Nobody Gave You the Training.
We're constantly hearing that brand is becoming more important for SEO. But what does that actually mean for someone who has spent their career working on rankings, traffic, and technical performance?
Jojo will break down the brand marketer's toolkit and show how SEOs can start applying it to their own work.
She'll explore why being remembered, trusted, and cited matters just as much as winning clicks, and share a practical brand scorecard you can use to measure your progress.
Susan is a Brand and Omnichannel Content Strategist and Registered Nurse, working with MedTech, healthcare, and pharmaceutical brands.
She combines storytelling, content strategy, and AI to help brands grow, and is passionate about using marketing to create meaningful impact.
At WTSFest London, she's taking us beyond traditional search engines to explore a platform that's becoming an increasingly important part of how people discover information:
Beyond Google: Building a Keyword-Led SEO Strategy for TikTok
Search doesn't start or end with Google, and TikTok offers a wealth of opportunities for brands.
Susan will share how to use TikTok's Creator Search Insights tool to identify content gaps, research keywords, and structure videos for better discoverability.
Drawing on an approach that generated over 350,000 views and 5,000 followers, she'll walk through a repeatable workflow that brings familiar SEO principles into TikTok search.
This year, we're introducing a brand new part of the WTSFest London agenda!
Our Connect sessions bring together industry experts for two 30-minute panel discussions, giving us the opportunity to explore important topics from different perspectives.
And we're delighted to have Helen Pollitt hosting both conversations.
Helen is Director of SEO at Getty Images, with over 18 years of experience developing SEO strategies and leading teams across businesses of all sizes, from SMEs to large multinational organisations.
She's one of our most active WTS community members, and we're looking forward to having her guide these discussions.
How do you demonstrate the value of SEO when the way people search, discover, and interact with brands continues to change?
Our first panel brings together three experienced in-house SEO leaders:
Miracle Inameti-Archibong (She/Her) is Digital Acquisition Lead at John Lewis Money. With over ten years of experience scaling brand visibility, she's spoken at some of the industry's biggest conferences, including brightonSEO, MozCon, SMX, and WTSFest.
Anett Pohl (She/Her) is Senior SEO Manager at Aroundhome, with 13 years of experience bringing technical SEO and content together. She's particularly passionate about cross-team collaboration, data, and automation.
Naomi Francis-Parker (She/Her) is Organic Growth Manager at Deliveroo. Her approach focuses on connecting SEO, content, social, and PR to create stronger customer experiences and drive organic growth.
Together, they'll explore how to prove SEO's return on investment, identify which metrics actually matter, navigate multi-touch attribution, and adapt measurement strategies for AI-driven search. Expect plenty of practical insights from people navigating these challenges within their own organisations.
AI search continues to evolve, and conversations are already shifting from visibility and citations to autonomous agents and what they mean for brands.
For our second panel, we're bringing together three experts working directly in this space:
Crystal Carter (She/Her) is Head of AI Search and SEO Communications at Wix, an author, and an internationally recognised SEO and AI search strategist. She brings 20 years of experience, including work with brands such as McDonald's and TripAdvisor.
Emina Demiri-Watson (She/Her) is Head of Digital Marketing at Vixen Digital, a performance-led eCommerce agency. She's a digital marketing strategist and speaker with hands-on experience helping businesses navigate the changing search landscape.
Vanda Pókecz (She/Her) is a Product Manager at Peec AI and an international speaker on SEO and GEO. Her work helps brands understand how they're discovered, cited, and compared across AI search platforms.
Together, they'll discuss which AI search strategies are working right now, which ones aren't, and what marketers should be doing to prepare for an increasingly agentic future. From maintaining brand visibility in AI-generated answers to making sure businesses are discoverable and actionable for autonomous agents, there's plenty for this panel to unpack!
And of course, we couldn't introduce our London lineup without mentioning our wonderful emcee, Hannah Smith!
Hannah is the founder of Worderist, where she provides consultancy, training, and coaching to help individuals and teams build their creative skills.
Her award-winning work spans brands including the BBC, Dyson, Expedia and Mailchimp.
She'll be helping us bring the day together, welcoming our speakers, guiding us through the agenda, and making sure everyone feels part of the experience.
WTSFest is intentionally relaxed, with plenty of time and space for conversations to happen naturally over coffee, lunch, and drinks.
Speakers and attendees spend the day together, so it's just as easy to connect with someone who's taken the stage as it is with the person sitting beside you.
And while we're excited about all the learning that's going to happen across our four tracks, Analyse, Advance, Innovate, and Connect, we're equally excited about the conversations, friendships, and opportunities that come from bringing our community together.
Whether it's your first WTSFest or you've been joining us for years, we can't wait to welcome you.
Join us at the Barbican Centre on Friday, March 19th 2027!
Explore the full WTSFest London agenda, event details, and tickets.
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