From Guidelines to Growth: Unleashing the Potential of E-E-A-T

Join Bianca as she takes the stage to discuss creating an EEAT Playbook in this new era of search. She'll be diving into the practical application of Google's official Search Quality Rater Guidelines, revealing actionable CTAs that can elevate your team's strategy, and showcasing real case studies.

Crafting a Winning Formula for Holiday E-commerce Triumph

This is a talk about all things holiday! We’ll talk about how holiday efforts aren’t specific to SEO – they are a multi-channel effort for success. You’ll walk away with practical tips, frameworks and a new way to approach the most stressful time of year.

Localizing Success: Creating a Digital Customer Journey That Drives Sales

This talk will focus on localizing the customer experience; exploring innovative strategies to tailor customer journeys to local contexts, using data-driven case studies. We'll cover techniques for identifying unique local needs and preferences, and how to adapt digital strategies to enhance engagement and conversion rates.

In/credible: AI & Our Appetite for Truth

In this talk, Kavi will offer a broad overview of the evolution of internet discourse and how it’s led to our modern approach to the truth. She’ll explore how AI decreases our appetite for objectivity, and the responsibilities that we share as shapers of the internet to apply pressure to search engines to adopt best practices.

Make Inclusion the Default: Tips to Make Your Content Inclusive

Inclusion needs to be a default consideration in your content marketing campaigns. But that doesn't mean we let the Fear of Messing Up (aka FOMU) hold us back. In this talk, Purna will share tactics and strategies on how to make your content more inclusive, with a focus on accessibility and language.

SEO Testing Framework: Set Up Your SEO Test for Success

This talk will guide you through the process of developing ideas for your SEO tests, covering proposal preparation, progress monitoring, and result reporting. It will uncover insights into generating valuable test ideas and documenting results for analysis.

PPC + SEO: How to Harness Changes to Enable Integrated Marketing

This talk will share three core actionable ways PPCs and SEOs can empower each other to better results, through PMax replacing Dynamic Search Ads, UTMs responsibility audit, and getting ready for a paid social first world.

This is BigQuery: Unlocking Limitless Data in the Age of Looker

In this talk, Sam will work to demystify BigQuery and help marketers learn how to navigate the tool to make their data better and their reporting more performant. Attendees will feel ready to take on BigQuery and getting more out of their data across GA4 and GSC.

Let's Train Our Way to a Better SEO Industry

Natasha will share her experience of diving head-first into the world of training SEOs and the challenges she's encountered along the way. Attendees will gain an understanding of these challenges and implications for our industry, be inspired to contribute to the growth of our industry through training and learn practical tips and exercises for doing so.

Unleashing Your Authentic Self to Skyrocket Your Career

In this session, we will uncover your unique superpower and how to unleash it in the professional world, how to reframe thinking around executive presence and confidence, and tips to improve self-confidence and impact the energy and culture in spaces.

Our Host for the Day!

Hannah offers creative content consultancy, training & support to help develop teams, improve processes and deliver results. Her work for clients has won multiple awards, & she’s spoken at numerous conferences including MozCon, SMX, SearchLove, & BrightonSEO.