Friday, March 19th 2027
It's a community where people make connections, find new opportunities, rebuild confidence, & leave inspired by some of the most innovative marketers & SEOs.
It's YOUR space where learning meets belonging, & community fuels your growth.
We designed WTSFest to keep you ahead of the SEO & marketing curve - while also ensuring you feel welcome, included, & comfortable.
Date & Time
Friday, March 19th 2027
9:00 - 17:00 (GMT) followed by networking event
Location
Barbican Centre: Silk St, Barbican, London EC2Y 8DS, UK
(See our London City guide)
Ticket includes
Access to the full-day conference, catering throughout the day and networking drinks
See how we attempted to capture all the kindness, brilliance, and community feel of WTSFest London 2025 in under 1-minute 💙.
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The best conference ideas rarely stay at the conference.
Bring your team to WTSFest, learn together, compare notes in real time, and head back to work with shared ideas you can actually put into practice.
Group discounts automatically applied:
Get your tickets
Scholarship Tickets
We offer scholarship tickets to those who cannot afford the cost, thanks to our Scholarship Sponsors and folks who buy scholarship tickets. Simply fill out our Scholarship Form linked below if you'd like to apply for one.
Agenda
09:00 - 10:00
Registration
10:00 - 10:15
Emcee: Hannah Smith
Areej AbuAli | Erin Simmons
Opening Notes
A welcome & run through of the day from your WTSFest team.
ANALYSE
10:15 - 10:35
Website migrations rarely fail because nobody knew they needed redirects. They fail because of sensible-looking decisions that survive planning, staging, & QA, but create huge problems once the site is live. Using real-world examples, Judith will share her approach to migration QA, & how to diagnose whether or not a post-migration ranking loss is evidence that something has actually broken.
10:35 - 10:55
Built on Hadeer’s original research & experiments, this session turns retrieval theory into a reproducible GEO framework: from prompt tracking to citation results. You’ll learn how off-site strategy alone can compound AI citations & convert brand mentions into owned category positions across AI models; & you’ll leave with the step-by-step playbook, & the AI agent that executes it at scale.
10:55 - 11:15
Using Shopify as a lens for universal eCommerce issues, Nikki will explore how faceted navigation goes wrong, why pagination confuses search engines, & what causes product indexation to fail. Drawing on real-world examples from her work, she’ll share what these issues actually cost businesses; why they keep happening even on well-resourced sites; & the exact checks and fixes you can apply to your own setup.
11:15 - 12:00
Morning Break
ADVANCE
12:00 - 12:20
SEO & site search are often treated as separate disciplines, but they reveal different parts of the same customer journey. In this talk, Roxana will share her learnings from building the site search engine at Alamy; explore the feedback loop between external & internal search; & show how combining both datasets can uncover intent, reveal missed opportunities, & improve content, navigation, & UX.
12:20 - 12:40
Are you building with AI, or just generating with it? In this session, Boluwa will share how she built her own competitive intelligence dashboard that tracks paid search footprints & AI Overview citations using Claude, MCPs, & SE Ranking’s API. You’ll leave with the confidence you need to start building with AI, even if you don’t have an engineering background.
12:40 - 13:00
The AI gold rush has everyone building automations. But once those automations & workflows are built, who keeps them alive? In this talk, Victoria will share how to decide which tasks are actually worth automating, & which aren’t; how to spot the early signs of automation rot before it costs you; & how to set up governance routines so your AI workflows keep delivering long after launch.
13:00 - 14:15
Lunch Break
INNOVATE
14:15 - 14:35
Many brands focus on acquiring media coverage, but few are systematically identifying & closing the authority gaps that are actively suppressing their rankings & limiting their inclusion in AI search results. In this session, Amanda will share how to use hyper-relevant Digital PR to close authority gaps, strengthen topical signals, reinforce entity associations, & improve both SEO rankings & GEO visibility.
14:35 - 14:55
We hear “brand matters now” on repeat; but nobody is talking about the how. In this session, Jojo turns the brand marketer's toolkit into a series of actionable steps for SEOs. You’ll learn why getting recalled, cited, & trusted have replaced winning the click (& how each is a brand problem, not a ranking problem); & you’ll leave with a simple brand scorecard to measure your work.
14:55 - 15:15
TikTok has a tool most brands aren't using: Creator Search Insights. Using the approach that generated over 350,000 views & 5,000 followers, Susan will share how to use TikTok’s Content Gap filter to uncover opportunities, validate keywords with your existing SEO tools, & structure your content to rank in TikTok search. You'll leave with a repeatable, keyword-led workflow you can apply to any brand.
15:15 - 15:45
Afternoon Break
CONNECT
15:45 - 16:15
Host: Helen Pollitt
Anett Pohl | Miracle Inameti-Archibong | Naomi Francis-Parker
Measuring What Matters: The Metrics that Drive Value
Our panel of leading in-house SEO experts will discuss how they prove ROI to C-suite executives; separate data noise from actual growth; approach multi-touch attribution; & will share how their measurement strategies are evolving in the AI-driven search landscape.
16:15 - 16:45
Host: Helen Pollitt
Crystal Carter | Emina Demiri-Watson | Vanda Pókecz
Navigating the Next Era of AI Search & Autonomous Agents
Our panel of AI search & Agentic experts will share the strategies that are working (& the ones which aren’t) in AI search right now; & discuss how to prepare for the agentic era. You’ll learn how to ensure your brand remains discoverable & citable in AI search, & actionable for autonomous agents.
16:45 - 17:00
Emcee: Hannah Smith
Areej AbuAli | Erin Simmons
Closing Notes
A wrap-up of the day before networking from your WTSFest team.
17:00 - 20:00
After Party
Become a sponsor
We use our sponsorship fee to pay for our venue, suppliers, photographer, videographer, and logistics fees; and most importantly, we pay our speakers a speaker fee (as all conferences should).
Headline Sponsor
After Party Sponsor
Recording Sponsor
Name Badge Sponsor
WTSKnowledge Sponsor
Exhibitors
Scholarship Sponsors
Hear from past attendees at #WTSFest on socials
"A welcoming, inclusive, and safe atmosphere that put me at ease as soon as I stepped into the venue. Thoughtful and insightful talks from people who really know their stuff. Funny, kind, and knowledgeable attendees"
- Lois Neville, Freelance SEO Copywriter on LinkedIn
"Crossed the continent for #WTSfest Berlin, and it was totally worth it 🔥🔥"
- Ebere Jonathan, Founder of Search Africon on LinkedIn
Check out our photo galleries from past conferences to get a feel for the vibe of a WTSFest day:
WTSFest General FAQs
Please head over to our WTSFest Hub page for a look at all our FAQs!
