🎤 Next up: WTSFest Berlin
⌛ Limited early pricing tickets live for Philadelphia, Melbourne, London, & Portland
🎥 London 2025 on-demand recordings
🎤 Next up: WTSFest Berlin
⌛ Limited early pricing tickets live for Philadelphia, Melbourne, London, & Portland
🎥 London 2025 on-demand recordings
Thursday, November 27 2025
A full-day marketing and SEO conference, featuring 10 brilliant speakers across our 4 themes:
✔️ Analyse - State of the industry and analytical
✔️ Advance - Next level and future-proofing
✔️ Innovate - New technologies and emerging strategies
✔️ Empower - Career development and growth
Join us for our 1st edition of WTSFest in Australia!
Date & Time
Thursday, November 27 2025
9:00 - 17:00 (AEDT) followed by after party
Location
The Event Centre, Collins Square, Level 5, Tower 2, 727 Collins Street Melbourne VIC 3008
Ticket includes
Access to the full-day conference, catering throughout the day and networking drinks
Please note
This event is open to women and people of marginalised genders as attendees only.
Sponsors exhibiting at the event may include people of all genders.
Get your tickets
Scholarship Tickets
We offer scholarship tickets to those who cannot afford the cost, thanks to our Scholarship Sponsors and folks who buy scholarship tickets. Simply fill out our Scholarship Form linked below if you'd like to apply for one.
Agenda
09:00 - 10:00
Registration
Get your badge, enjoy breakfast, say 'hi' to attendees, get your exhibitor swag early, & grab a great seat!
10:00 - 10:15
Opening Notes
A welcome from Areej AbuAli, WTS founder, & meet our emcee for the day -Briony Cullin.
ANALYSE
10:15 - 10:35
In a world where customer journeys are anything but linear, SEO becomes the steady force behind discovery, engagement, and conversion. You’ll learn how to decode customer behaviour and position your brand at the right touchpoints to turn interest into action.
10:35 - 10:55
Google is shifting toward a more marketplace-style search—and e-commerce brands need to keep up. In this session, Gabby breaks down how product visibility is evolving in organic results and what SEOs can do to stay ahead. From schema to LLMs, you’ll get practical, future-focused tactics to help any brand—big or small—thrive in the changing search landscape.
10:55 - 11:15
Website migrations are one of the riskiest yet unavoidable aspects of SEO, with the potential to significantly impact traffic and revenue. This talk highlights common pitfalls that lead to traffic loss during migrations and shares clear processes to protect visibility and performance.
11:15 - 12:00
Morning Break
Enjoy a 45 minute break to grab a bite to eat, have a drink, network, take a breather - whatever you need!
ADVANCE
12:00 - 12:30
Traditional SEO metrics are no longer enough in a hybrid search environment. This session explores how Large Language Models (LLMs) and core updates are reshaping visibility—and what SEOs must focus on to adapt and succeed.
12:30 - 13:00
Elevate your brand beyond traditional SEO by embracing Search Experience Optimisation (SXO)—a strategy focused on the entire user journey to drive conversions and growth. This talk explores how aligning brand with user needs across touchpoints can boost success. Discover how to implement SXO and leverage data in today’s evolving search landscape.
13:00 - 14:15
Lunch
Your 1 hour & 15 minute lunch break to eat, chat, relax and get ready for the afternoon!
INNOVATE
14:15 - 14:35
The standard Google Search Console UI only scratches the surface. In this talk, we’ll dive into raw GSC data in BigQuery to go beyond crashing spreadsheets and manual reports. You’ll learn how to blend SEO data with GA4 and use Google’s machine learning tools to cluster search intent and uncover deeper insights.
SEO and PPC have long been friendly rivals, but in today’s AI-driven, privacy-first landscape, true collaboration is more essential than ever. This session shares actionable ways for SEO-first marketers to work with paid teams—from asking better questions to understanding evolving tools like PMax and DSA. You’ll learn how both sides can solve shared challenges around CRO, reporting, and testing—without sacrificing your SEO star power.
14:55 - 15:15
When your team publishes 250k words a month, manual checks won’t cut it. This talk showcases how GROQ queries in Sanity CMS help catch SEO issues instantly, automate audits, and support high-performing teams—turning technical SEO into a force that scales with content.
15:15 - 15:45
Afternoon Break
A 30-minute break to get you ready for the last session of the day!
EMPOWER
15:45 - 16:15
Getting buy-in for SEO has never been easy. As AI disrupts search, securing executive support is more urgent than ever. You’ll learn how to predict AI’s impact using marketing science, translate SEO for the boardroom, and focus on the KPIs that earn trust and influence—so you can lead SEO with authority.
Discover how small, intentional acts of courage can lead to powerful transformation. Learn the BRAVE behaviours leaders need to overcome perfectionism, lead through mistakes, and rise after crisis. This session equips you with tools for emotional mastery, energy management, and lasting change—so you can lead with heart, resilience, and a high-performance mindset.
16:45 - 17:00
Closing Notes
Our brilliant emcee, Briony Cullin, will say farewell & Areej AbuAli, WTS founder, will be back to close out the day!
17:00 - 20:00
Networking event
We'll stay in the venue for light bites, drinks, & networking with fellow attendees, speaker, & sponsors
Become a sponsor
We use our sponsorship fee to pay for our venue, suppliers, photographer, videographer, and logistics fees; and most importantly, we pay our speakers a speaker fee (as all conferences should).
Headline Sponsor
After Party Sponsor
Name Badge Sponsor
Exhibitors
Scholarship Sponsors
Community Partner
Hear from past attendees at #WTSFest on socials
"A welcoming, inclusive, and safe atmosphere that put me at ease as soon as I stepped into the venue. Thoughtful and insightful talks from people who really know their stuff. Funny, kind, and knowledgeable attendees"
- Lois Neville, Freelance SEO Copywriter on LinkedIn
"Crossed the continent for #WTSfest Berlin, and it was totally worth it 🔥🔥"
- Ebere Jonathan, Founder of Search Africon on LinkedIn
Check out our photo galleries from past conferences to get a feel for the vibe of a WTSFest day:
WTSFest General FAQs
Please head over to our WTSFest Hub page for a look at all our FAQs!
