🎤 Next up: WTSFest Berlin
⌛ Limited early pricing tickets live for Philadelphia, Melbourne, London, & Portland
🎥 London 2025 on-demand recordings

WTSFest Melbourne 2025

Thursday, November 27 2025

We're coming to Melbourne, Australia!

A full-day marketing and SEO conference, featuring 10 brilliant speakers across our 4 themes:

✔️ Analyse - State of the industry and analytical
✔️ Advance - Next level and future-proofing
✔️ Innovate - New technologies and emerging strategies
✔️ Empower - Career development and growth

Join us for our 1st edition of WTSFest in Australia!

The details

Date & Time
Thursday, November 27 2025
9:00 - 17:00 (AEDT) followed by after party

Location
The Event Centre, Collins Square, Level 5, Tower 2, 727 Collins Street Melbourne VIC 3008


Ticket includes
Access to the full-day conference, catering throughout the day and networking drinks


Please note
This event is open to women and people of marginalised genders as attendees only.

Sponsors exhibiting at the event may include people of all genders.

Get your tickets

Scholarship Tickets

We offer scholarship tickets to those who cannot afford the cost, thanks to our Scholarship Sponsors and folks who buy scholarship tickets. Simply fill out our Scholarship Form linked below if you'd like to apply for one.

Agenda

09:00 - 10:00

Registration

Get your badge, enjoy breakfast, say 'hi' to attendees, get your exhibitor swag early, & grab a great seat!

10:00 - 10:15

Opening Notes

A welcome from Areej AbuAli, WTS founder, & meet our emcee for the day -Briony Cullin.

ANALYSE

10:15 - 10:35

Emily Amor (she/her)

SEO and Paid Social Manager, Digital Darts

From Click to Conversion: Mastering SEO’s Role in the Customer Journey

In a world where customer journeys are anything but linear, SEO becomes the steady force behind discovery, engagement, and conversion. You’ll learn how to decode customer behaviour and position your brand at the right touchpoints to turn interest into action.

10:35 - 10:55

Gabriela Damaceno (she/her)

SEO Specialist, Culture Kings

Future-Proofing E-Commerce SEO: Winning in Google’s New Search Landscape

Google is shifting toward a more marketplace-style search—and e-commerce brands need to keep up. In this session, Gabby breaks down how product visibility is evolving in organic results and what SEOs can do to stay ahead. From schema to LLMs, you’ll get practical, future-focused tactics to help any brand—big or small—thrive in the changing search landscape.

10:55 - 11:15

Natalie Slater (she/her)

SEO Consultant, Freelance

Why Website Migrations Fail and What You Can Do About It

Website migrations are one of the riskiest yet unavoidable aspects of SEO, with the potential to significantly impact traffic and revenue. This talk highlights common pitfalls that lead to traffic loss during migrations and shares clear processes to protect visibility and performance.

11:15 - 12:00

Morning Break

Enjoy a 45 minute break to grab a bite to eat, have a drink, network, take a breather - whatever you need!

ADVANCE

12:00 - 12:30

Nik Ranger (she/her)

Sr. Tech SEO Consultant, DEJAN Marketing

The Search Status Quo Is Breaking

Traditional SEO metrics are no longer enough in a hybrid search environment. This session explores how Large Language Models (LLMs) and core updates are reshaping visibility—and what SEOs must focus on to adapt and succeed.

12:30 - 13:00

Georgia Tan (she/her)

Co-founder & Head of Search, Switch Key Digital

Driving Conversions Through Brand-Centric Search Experience Optimisation (SXO)

Elevate your brand beyond traditional SEO by embracing Search Experience Optimisation (SXO)—a strategy focused on the entire user journey to drive conversions and growth. This talk explores how aligning brand with user needs across touchpoints can boost success. Discover how to implement SXO and leverage data in today’s evolving search landscape.

13:00 - 14:15

Lunch

Your 1 hour & 15 minute lunch break to eat, chat, relax and get ready for the afternoon!

INNOVATE

14:15 - 14:35

Sarah Crooke (she/her)

Digital Optimisation & Analytics Specialist, Meliorum

Elevating SEO Analysis with GSC and BigQuery

The standard Google Search Console UI only scratches the surface. In this talk, we’ll dive into raw GSC data in BigQuery to go beyond crashing spreadsheets and manual reports. You’ll learn how to blend SEO data with GA4 and use Google’s machine learning tools to cluster search intent and uncover deeper insights.

14:35 - 14:55

Navah Hopkins (she/her)

Expectations & Questions: What To Ask For From Your Paid Team

SEO and PPC have long been friendly rivals, but in today’s AI-driven, privacy-first landscape, true collaboration is more essential than ever. This session shares actionable ways for SEO-first marketers to work with paid teams—from asking better questions to understanding evolving tools like PMax and DSA. You’ll learn how both sides can solve shared challenges around CRO, reporting, and testing—without sacrificing your SEO star power.

14:55 - 15:15

Helen Han (she/her)

Tech SEO Coordinator, Easygo

Scaling SEO Smarter: From Manual Pain to Automated SEO Gains

When your team publishes 250k words a month, manual checks won’t cut it. This talk showcases how GROQ queries in Sanity CMS help catch SEO issues instantly, automate audits, and support high-performing teams—turning technical SEO into a force that scales with content.

15:15 - 15:45

Afternoon Break

A 30-minute break to get you ready for the last session of the day!

EMPOWER

15:45 - 16:15

Jes Scholz (she/her)

Organic Marketing Consultant, Jes Scholz Consulting

Breaking Barriers by Building Buy-In: SEO Strategies for the AI Era

Getting buy-in for SEO has never been easy. As AI disrupts search, securing executive support is more urgent than ever. You’ll learn how to predict AI’s impact using marketing science, translate SEO for the boardroom, and focus on the KPIs that earn trust and influence—so you can lead SEO with authority.

16:15 - 16:45

Sheila Vijeyarasa (she/her)

Founder, The Brave Woman

Little Brave Acts for Big Change

Discover how small, intentional acts of courage can lead to powerful transformation. Learn the BRAVE behaviours leaders need to overcome perfectionism, lead through mistakes, and rise after crisis. This session equips you with tools for emotional mastery, energy management, and lasting change—so you can lead with heart, resilience, and a high-performance mindset.

16:45 - 17:00

Closing Notes

Our brilliant emcee, Briony Cullin, will say farewell & Areej AbuAli, WTS founder, will be back to close out the day!

17:00 - 20:00

Networking event

We'll stay in the venue for light bites, drinks, & networking with fellow attendees, speaker, & sponsors

Headline Sponsor

After Party Sponsor

Name Badge Sponsor

Exhibitors

Scholarship Sponsors

Community Partner

We think WTSFest is AMAZING, but don’t take our word for it

Hear from past attendees at #WTSFest on socials

"A welcoming, inclusive, and safe atmosphere that put me at ease as soon as I stepped into the venue. Thoughtful and insightful talks from people who really know their stuff. Funny, kind, and knowledgeable attendees"

- Lois Neville, Freelance SEO Copywriter on LinkedIn


"Crossed the continent for #WTSfest Berlin, and it was totally worth it 🔥🔥"

- Ebere Jonathan, Founder of Search Africon on LinkedIn

Relive the magic of past WTSFests

Check out our photo galleries from past conferences to get a feel for the vibe of a WTSFest day:

WTSFest General FAQs

Please head over to our WTSFest Hub page for a look at all our FAQs!