Interviewing Pippa Aldrich

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edition where we interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.

Introducing

!Based in Worthing, Pippa is a freelance digital marketing specialist who specialises in technical and content SEO and PPC. She feels it's important to take learnings from both mediums to maximise and increase ROI for both SEO and PPC. She works for local and international clients and helps outperform their digital marketing targets.

We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽

How did you get into SEO?

I originally started out as a copywriter for a travel brand. I was in contact with a lot of travel writers, many of which had managed to achieve first-page rankings for their travel websites and blogs. It was back when content SEO was really starting to kick off and become a career option for many marketers and writers.

Gaining tips and insights from content writers, I started to implement on-page SEO on our travel website. Watching our web traffic grow and seeing our website rank in a competitive industry became really addictive and fun. The rest was history as they say!

What is your favourite SEO task?

I really enjoy keyword research, analysis and technical audits.

What is your go-to tool or resource that you can't live without?

Google Search Console for indexing and queries. Google Analytics for user behaviour and Semrush for site audits. I've recently come across SE Ranking and I must say, I love it so far and maybe switching over! Nope, I'm not affiliated in any way!

What is something you learned in SEO that made you have an 'AHA' moment?

What may work for one site, doesn't necessarily mean it will work for another. There are so many different ranking factors when it comes to SEO.

What is your proudest industry achievement?

I managed to rank a series of travel-related non-branded keywords and phrases. These specific pages have stayed within the top 5 Google results for the past 10 years.

What advice would you give women who are starting out in SEO?

Don't be afraid to ask questions, go for it and make mistakes along the way. You only ever learn properly in SEO from trial and testing. Oh yes, and remember to have fun!

Give a shout out to a woman in the industry who inspires you and tell us why

I recently came across Maddy Shine on the podcast 'Everyday Burnout Conversations' and her outlook on work-life was very refreshing. I also really love the YouTube content Olga Zarzeczna at SEOSLY produces.

Finally, what empowers you to be the brilliant woman you are?

I've recently gone self-employed and loving it! It definitely feels empowering to work with clients and projects I'm personally interested in and motivated by.

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Thanks Pippa for a truly insightful interview! You can find out more about Pippa on her website and connect with her on LinkedIn and Twitter.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for

to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽