Welcome to a new WTSInterview edition, where we interview brilliant SEOs in our industry and share their stories with the world! WTS members are welcome to share their story by simply filling out this form; we encourage folks from all walks of life in our industry to do so.

Introducing Shraddhanvita Tiwari! Shraddhanvita is an SEO strategist, content enthusiast, and digital problem-solver with 8+ years of experience helping brands grow online. From decoding Google algorithms to crafting content that actually connects with people, she blends creativity with strategy to make the internet a little more useful (and a lot more discoverable). When she’s not optimizing websites, she’s probably brainstorming new ideas, exploring AI tools, or telling stories inspired by everyday life.

How did you get into SEO?

Quite accidentally, actually! I started out fascinated by how some websites magically appeared on Google while others disappeared into the internet void. One rabbit hole of keywords, rankings, and analytics later, I realized SEO is basically psychology, storytelling, and detective work rolled into one. I was hooked.

What is your favourite SEO task?

Content optimization. Sounds a regular thing but there’s something oddly satisfying about taking a “meh” page and turning it into a traffic magnet with the right structure, intent mapping, and a few strategic tweaks. It feels like giving a website a glow-up.

What is your go-to tool or resource that you can't live without?

Honestly? Reddit threads :) It’s like overhearing thousands of real users whisper exactly what they want. Also, I have a soft spot for browser extensions that expose metadata instantly. I collect them like Pokémon cards.

What is something you learned in SEO that made you have an 'AHA' moment?

People don’t search with keywords. They search with emotions, problems, urgency, curiosity, and intent. The moment I understood that, SEO stopped being about rankings and started becoming about understanding humans.

What is your proudest industry achievement?

I helped a brand achieve 280% growth in a totally new market despite Google algorithm trying its best to deindex most of the pages. And this is not because I followed those linkedin posts asking to automate everything and replace an entire SEO team with a Claude subscription but because I spent a good amount of time researching customer intent.

What advice would you give those starting out in SEO?

Don’t chase hacks; chase understanding. Learn how search engines think, but more importantly, learn how people think. And please, don’t panic every time Google sneezes out an update.

Give a shout out to a person of marginalised gender in the industry who inspires you and tell us why

A huge shout out to Aleyda Solis for making SEO education so accessible, practical, and refreshingly no-nonsense. Also to every person quietly doing brilliant SEO work behind the scenes while balancing ten other roles (including a mom, a partner, or a daughter), the industry runs on your resilience more than it admits.

What empowers you to be the brilliant person you are?

Curiosity. I genuinely love learning, whether it’s SEO trends, AI tools, storytelling, parenting lessons from a toddler, or why one tiny title tag change suddenly boosts rankings. Staying curious keeps work exciting and life grounded.

Finally, how does it feel being part of the Women in Tech SEO community?

In a word - "Phenomenal". It’s equal parts learning hub, support group, and “we’re all figuring this out together” energy.

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Thanks, Shraddhanvita, for a truly insightful interview!

You can follow and/or connect with Shraddhanvita on her Linkedin!

Check out our Interviews page for more interviews. If you've enjoyed reading this, we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽