WTSTalk with Diane Kulseth and Kacie Emeigh

We recently had the pleasure of hosting Diane Kulseth and Kacie Emeigh from Siteimprove, for a live WTSTalk.

Diane Kulseth is Manager of Consulting Services at Siteimprove. She specialises in creating search strategies that don’t just check boxes, they elevate experiences. Her approach combines technical excellence with deep user empathy, built on scalable processes that support teams who are stretched thin.

Whether it’s working with higher ed, healthcare, or enterprise clients, she brings structure to chaos, while advocating for a more inclusive and human web.

Kacie Emeigh is Senior Solutions Engineer at Siteimprove. Kacie is dedicated to helping organizations craft inclusive, accessible, and data-driven digital experiences. With her expertise in web accessibility, analytics, and performance optimization, Kacie excels at transforming complex technical requirements into actionable strategies that enhance user experience and drive business results.

She has collaborated with a diverse range of industries to elevate digital maturity, streamline workflows, and establish sustainable practices in digital governance and compliance. A passionate advocate for digital accessibility and continual learning, Kacie frequently shares her insights on inclusive design and the evolving landscape of web standards.

Siteimprove is an agentic content intelligence platform that brings together accessibility, analytics, SEO, AEO, and content strategy into a single, continuous flow.

Session Overview

In the session, Diane and Kacie highlighted that accessible content, search-ready, and AI-ready content are the same work, because content that is developed with accessibility in mind is the key to discoverability and topical authority by search and AI engines.

Then they went on to share their framework for how to approach this work:

• Structure: is your website eligible for citation AND accessible for people who use assistive technologies?
• Meaning: Can search engines, AI answer engines, AND visitors understand all of your content?
• Clarity: have you removed all potential roadblocks for search and AI bots, AND your visitors?

In short, structure makes your content parseable; meaning makes it interpretable; and clarity makes it operable.

Diane and Kacie also answered questions from our attendees on a range of topics, including how assistive technologies and AI bots parse content; how to test whether or not your site is accessible; how to make the business case for this type of work; how to monitor impact and performance; and more!

Watch the Recording

If you missed the live session, you can watch the recording here: WTSTalk: A Technical Playbook for Accessibility, SEO, and AI Search.

Access Diane and Kacie’s Slide Deck

Want to learn more about the Structure, Meaning, and Clarity framework? Download Diane and Kacie’s Technical Playbook for Accessibility, SEO, and AI Search slide deck.

Additional Resources

If you’d like to learn more about this topic, check out these resources from Siteimprove:

• Answer Engine Readiness Scorecard
• Accessibility Program Maturity Assessment
• How to make the business case for accessible content
• Alt text: How to make meaning obvious to humans and machines
• Measuring the impact of SEO
• Measuring the impact of AEO
• ROI of situational accessibility

Join us for the next WTSTalk

Our live WTSTalk sessions take place over Zoom and are open to everyone (i.e. both WTS community members, and people of all genders outside of our community).

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