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💜 You belong here—join our free WTS Slack community
🗓️ November 10th at 4pm GMT (11am EST / 8am PST)
WTSers have been chatting about Nozzle’s Poisoned Google SERPs research by Derek Perkins since it dropped:
Derek joins us in this Slack AMA to answer WTSer questions on their research!
If you’ve been to WTSFest Philly or Portland - you’ve likely met the wonderful Derek, Duncan, & / or Boyd of the Nozzle team.
Long-time supporters of WTSFest, when we reached out to the team to share that our community members had questions on their latest research - they jumped at the chance to answer them through this AMA.
Thank you, Nozzle team! 💜
Join us live in the #digital-analytics Slack channel on Tuesday, 10 November at 4pm GMT for an open conversation with Derek Perkins about Nozzle’s Poisoned Google SERPs research & what it means for SEO reporting.
In the latest update to Nozzle’s research, the team analysed 29.9 million SERPs & reported that 22.6% of the SERPs judged on both page 1 and page 2 had been “poisoned” since 13 September. These are complete, normal-looking results pages where many of a keyword’s usual sites were missing.
Page 2 was affected 1.5 times as often as page 1, & the rate reached 43.5% at its peak.
The findings raise practical questions for anyone using rank-tracking data: how do you separate a real ranking change from unreliable collection, explain unusual volatility to stakeholders without creating unnecessary alarm, & check your own reports with confidence?
→ Using rank-tracking or SERP data to monitor performance
→ Responsible for SEO analytics, dashboards or leadership reporting
→ Investigating sudden ranking volatility or unexplained visibility drops
→ or who are just generally curious about the research!
Derek Perkins — Founder & CEO of Nozzle
Derek is the author of the Poisoned Google SERPs study & has been building database-driven software since 1999. At Nozzle, he works across backend engineering & the business. Nozzle helps SEO teams turn large-scale SERP data into useful, dependable insights.
→ How Nozzle identified & measured poisoned SERPs
→ How to tell unreliable tracker data from a genuine ranking change
→ What to check in your own data
→ Whether SEO teams should change how they report & analyse
→ How to give leadership the right context without setting off unnecessary alarm bells
→ Anything else about the research you’d find valuable!
→ #digital-analytics Slack channel
→ 1 hour of member questions answered live in the thread
Join our Slack community to take part: https://www.womenintechseo.com/join/
This AMA aims to provide a safe space for you to ask questions you may not always feel confident asking out loud.
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