đź‘• WTSMerch now available
🎟️ WTSFest tickets on sale for Melbourne, London, Portland, & Philadelphia
đź‘• WTSMerch now available
🎟️ WTSFest tickets on sale for Melbourne, London, Portland, & Philadelphia
We are a free global community of vibrant SEOs and marketers. We’re proud to be a community of forward-thinking marketers who recognise the power of kindness, collaboration, and shared knowledge.
In WTS, you’ll find a welcoming community where expertise flows freely, questions are met with enthusiasm, connections are sparked daily, and opportunities are amplified.
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It might seem odd to admit that, but making ourselves redundant is the goal.
Until then, we'll provide a space where everyone can feel a true sense of belonging as we accept, support, connect, and value each other and ourselves.
Here’s the short version of how we’re trying to achieve that...
WTS is a community centering people of marginalised genders in marketing and tech.
People of marginalised genders have historically experienced a lack of belonging in SEO, marketing, and tech.
We aim to change that.
We're working towards a future where all people can feel a true sense of belonging in our industry.
By creating a recipe of belonging - The WTS Way - built on centering diverse voices and providing them opportunities, connection, amplification, and education.
After feeling like she didn’t fully belong, Areej AbuAli started WTS to help people like her in Technical SEO grow, connect, and thrive in the industry.
It started with a tweet back in 2019.
Within the first few days, over 100 people had joined the group.
The first event was held on 11th June 2019.
From there, it was clear there was a need for something like this.
People wanted a safe space to connect, learn, and grow in marketing together.
And we’ve kept on growing ever since...
12,000+
Community Members
60,000+
Social Media Followers
8,000+
WTSNewsletter Subscribers
400+
Publications
1,400+
Matched via WTSMentorship
4,000+
WTSFest Attendees
Together, they are committed to building a highly engaged community where:
✔️ Opportunities are shared
✔️ Voices are amplified
✔️ Meaningful connections thrive
✔️ Everyone supports each other to learn, grow, & succeed
She/Her
Areej founded WTS in 2019 and has since grown it into a powerful community that amplifies diverse voices in SEO and marketing.
She wholeheartedly believes in the power of WTS and its impact on the SEO and marketing industry.
They/Them
Erin is the Managing Director of WTS.
They have a skill for getting things done while bringing an innate curiosity that challenges and pushes WTS to its potential, making sure everything action brings us closer to our long-term vision.
She/Her
Himee is the Marketing Executive at WTS.
She brings creativity, strategy and heart to every part of WTS's marketing.
She loves all things social media and now is branching out to all aspects of marketing. Himee loves how WTS amplifies diverse voices and celebrates people of marginalised genders.
Our WTS Crew
The WTS Way guides everything we do.
It contains our community rules, values, and code of conduct.
A safe space helps people speak up confidently, build authentic relationships, and grow together.
All participants play a key role in this.
We ensure community members, event attendees, & partners familiarise themselves with the WTS way and agree to abide by them in all WTS digital and in-person spaces.
You belong in the WTS community
WTS is more than a marketing community. It’s a movement - and you’re invited! Whether you want to become a community member, attend one of our WTSFests, or explore partnership opportunities - we'd love for YOU to join us on this journey.
