Many SEOs and marketers want to begin experimenting with using APIs to create workflows, but don't know where to start.

SE Ranking wanted to change that.

In May 2026, they partnered with WTS to provide a free 4-week training programme designed to offer our community members a safe, judgement-free space to experiment, build, troubleshoot, and learn together.

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“I started this program with little understanding of MCPs, workflows, or automation. By the end, I was presenting my own AI workflow!

This course opened my eyes to a completely different side of AI. Not just prompting, but building. Connecting tools. Creating workflows. Automating repetitive work. Using data more intelligently. Finding better ways to answer questions and uncover insights.

As someone who spends every day analysing website data and solving SEO problems, I can already see countless opportunities to apply what I learned and continue expanding those skills. I’m more excited than ever to keep exploring this space and deepen my understanding of AI, APIs, automation, and workflow design.”

~Lena Yezhov, Search Analytics Team Lead, Honest Digital

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SE Ranking provided:

• 4 x Live Training Sessions led by the SE Ranking team
• 3 x Office Hours Sessions for hands-on help and troubleshooting from the SE Ranking team
• 2 x Live Showcase Sessions so WTS members could share the workflows they built on the course
• 1 Million Free SE Ranking API Credits (for use during the programme)
• Free SE Ranking Academy Access (including their AI & SEO course)
• Pre-Built Prompts and Templates to help people on the cohort get started fast
• Certification on completion of the the course
• 1 Year of Free API Access for WTS members who presented at the showcase sessions

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“The SE Ranking SEO API Playground cohort has taught me how to use AI efficiently.

3 weeks in, 6 sessions of learning and building automations, and I’ve been:

• connecting MCPs
• adding and using customised plugins for live skills
• pulling live data
• prompt engineering
• creating workflows including: content drafts, analysing and customising reports, automating email drafts and scheduling, and more

I’m using this knowledge to build a workflow to understand which competitor content types are being sourced in different LLMs. I’ll then use this to inform my approach to content and off-site opportunities for my clients.

Special thanks to WTS, Guifré Ballester and the SE Ranking team for this amazing opportunity.”

~Ritah Augustine, SEO Specialist

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How the Training Programme was Structured

Week 1 - Get set up & pick your project

• API access + setup
• Connect Claude
• First data calls (keywords, backlinks, domains)
• Brainstorm what to build

Week 2 - Start building

• Troubleshooting + unblocking
• Work-in-progress support
• Turn ideas into real outputs

Week 3 - Turn it into something shareable

• How to frame findings
• Turn your work into a blog, talk, or case study
• Examples of SEO research that started like this

Week 4 - Finish & present

• Final polish + QA
• Showcase your project
• Share with the community

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“Participating in this cohort was challenging, but I really appreciated the step-by-step instructions and help provided to convert complex data into useful reports and even interactive visual dashboards.

It was also really nice to share our work with the rest of the group at the end of the course.

Thank you so much to Women in Tech SEO and SE Ranking for organising this!”

~Elisa de la Torre Castejón, SEO Consultant, De La Torre Traducciones

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What types of workflows were built?

WTS member Blue Post, built the Universal Link Prospect Evaluator, a structured and repeatable way to evaluate link prospects using a universal framework for discovery, prioritisation, and decision support. The goal was not just to find opportunities, but create a process that reduces manual evaluation, improves consistency, and makes outreach research easier to scale.

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“A huge thank you to Women in Tech SEO for the opportunity to learn, build, and collaborate through this cohort experience.

Special thanks to SE Ranking’s Maria Kazakova and Guifré Ballester for creating such a supportive learning environment, providing thoughtful feedback, and helping participants work through real-world SEO challenges while building confidence along the way.

This was my first hands-on experience using the SE Ranking API and Claude in an SEO workflow project, and I’m excited to keep building more systems like this.”

~Blue Post, Local SEO Specialist

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What value came out of it?

For WTS community members

✔️ 46 members completed this free 4-week training programme

✔️ 28 projects shared in the showcase sessions

✔️ The opportunity to learn new skills in a safe, judgement-free space

For SE Ranking

✔️ Long-term trust built through community support

✔️ Elevated brand visibility

✔️ Glowing social shares and mentions from the WTS members who completed the training

✔️ 86% of participants said they are likely to continue to use SE Ranking MCP

✔️ 100% of participants would recommend the training cohort to a friend or colleague

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Why it worked

We observed that many questions and conversations about creating and troubleshooting AI workflows were happening in our WTS Slack channels, so it was clear that this was a topic many community members were keen to learn more about.

In response, SE Ranking created and ran this training course to help people develop their skills.

But they didn’t just create a course, SE Ranking ensured WTS members were provided with to everything they needed to succeed, including:

• Step-by-step training, from set-up to final output and everything in between
• Weekly office hours session for one-on-one support
• Free SE Ranking API credits, access to prompt libraries and templates and further training material via the SE Ranking Academy
• Claude Code scholarships for those that needed them

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“The support and training over the past month from SE Ranking’s Guifré Ballester was incredible!

And the opportunity to connect with other SEOs working on similar projects, sharing ideas and tips made the programme even better.

By the end, I came out with a functional tool I'll be using every week to give me a clear prioritisation list of content updates for our marketing team's sprint planning.

A huge thanks to both SE Ranking and the Women in Tech SEO community for the experience!"

~Emily Neal, Lead SEO and Content Strategist, DSMN8

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Results

A cohort of SEOs and marketers who’ve gone from: "I've never touched an API" to "here's what I’ve built".

Maria Kazakova, from SE Ranking said:

“Partnering with Women in Tech SEO on this cohort was one of the most rewarding things we've done as a brand. We didn't just want to hand over API credits and step back — we wanted SEOs to genuinely understand what's possible when you connect real data to real workflows. Four weeks, 46 members, 28 projects — and 100% said they'd recommend it to a colleague. What we're most proud of isn't the numbers, though. It's the confidence people walked away with.”

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“This course wasn't just a technical bootcamp, it was also a reminder to trust yourself, and trust your knowledge and experience.

Four weeks ago I went from being genuinely unsure where to start, to standing up and presenting a completed project with MCP API connections.

A huge thank you to our instructor Guifré Ballester – your knowledge, passion, and incredible patience with us was unmatched. No question was too small, none went unanswered, and your encouragement made every idea feel within reach. And to Maria Kazakova, the SE Ranking team, and Women in Tech SEO – thank you again for continuing to create opportunities like this, for investing in the community, and for supporting people who are eager to learn and grow 🙌”

~Militsa Koleva, SEO, UX & Web Design Consultant, SmartRecruiters