WTSFest London 2025

February 19th & 20th 2025

Our flagship event

The WTSFest marketing and SEO conference is back in London – plus, for the first time ever we’re offering a 2-day experience!

✔️ 10 brilliant talks by brilliant speakers
✔️ 4 interactive workshops
✔️ Build lasting connections
✔️ Learn from some of the best in our industry
✔️ Find opportunities to advance your career

The details

Location
Barbican Centre: Silk St, Barbican, London EC2Y 8DS, UK


Please note

The in-person days are open to women and people of marginalised genders only.

Recording tickets can be purchased by all.

Ticket options

The 2-Day Full Experience

February 19th & 20th, 2025

Barbican Centre - London, UK

✔️ 4 interactive workshop sessions on Wednesday

✔️ Conference with 10 speakers on Thursday

✔️ 2-days of catering - lunch and refreshment breaks

✔️ Thursday's after-party networking event

✔️ Post-event recording access to conference talks

The 1-Day Conference

February 20th, 2025

Barbican Centre - London, UK

Our classic conference day, featuring:

✔️ Conference with 10 speakers on Thursday

✔️ 1-day of catering - lunch and refreshment breaks

✔️ Thursday's after party networking event

✔️ Post-event recording access to conference talks

Conference Recording ONLY

Recording delivered post-conference

Anywhere - Worldwide

Introducing "Name Your Price" recording tickets to make speaker talks available to more people.

All 10 conference talks from Thursday, February 20th will be recorded and shared post-event in March.

Note: This is NOT a live stream.

Recording tickets can be purchased by all.

Get your tickets

Scholarship Tickets

We offer scholarship tickets to those who cannot afford the cost, thanks to our Scholarship Sponsors and folks who buy scholarship tickets. Simply fill out our Scholarship Form linked below if you'd like to apply for one.

WTSFest Workshop Day [Wednesday]

Miracle Inameti-Archibong (She/Her)

Head of Search, John Lewis & Partners

Website

Mentorship - uplift others

Discover the power of mentorship and how you can make a meaningful impact. Whether you’re new to mentoring or want to enhance your skills, this workshop will guide you through essential mentorship techniques. Through exercises and real-life scenarios, you'll learn to set clear goals, build trust, and navigate tough conversations. Leave with practical tools and resources to confidently guide and inspire others while growing your own skills and connections along the way.

Hannah Smith (She/Her)

Founder, Worderist

Website

Creative Problem Solving - unlock your creativity

Unlock your creativity by learning simple, powerful methods for tackling challenges with fresh ideas and new perspectives. Through quick exercises, real-life examples, and practical tools, Hannah will guide you to see problems as opportunities and spark imaginative solutions. You’ll leave with easy-to-apply strategies and a creative goal to help you approach obstacles with clarity and possibility.

Bethan Vincent (They/Them)

Managing Partner, Open Velocity

Website

Communication, Influence, & Negotiation - hone your skills

Master essential workplace conversations in this practical workshop and learn to navigate persuasive discussions with senior leaders, deliver feedback with compassion, and negotiate for mutual benefit. Through hands-on exercises, real-world scenarios, and Bethan’s insights, you’ll gain tools to express your needs clearly, approach difficult conversations with empathy, and find solutions that work for everyone involved. Walk away with practical strategies to communicate effectively and build stronger professional relationships.

Tazmin Suleman (She/Her)

Coach, Podcaster, Trainer; Tazmin Suleman Coaching

Website

Personal branding - elevate your confidence

Help build your personal brand with confidence and intention in this empowering workshop. Explore what it means to create a personal brand that authentically represents who you are and what you stand for, while keeping the parts of your life you want private. Through reflective exercises, group discussions, and Tazmin's insights, you’ll identify your unique strengths, define the impression you want to leave, and learn practical ways to showcase your brand confidently. Walk away with actionable steps to take your personal brand to the next level and achieve your goals authentically.

WTSFest Conference Day Agenda [Thursday]

09:00 - 10:00

Registration

10:00 - 10:15

Opening Notes

ANALYSE

10:15 - 10:35

Alice Rowan (She/Her)

Website Copywriter & SEO Consultant, Alice Rowan Content Marketing (ARCM)

Who's Been Messing Up Everything? It Was SEO All Along.

Our friend, SEO. She's ambitious. We love that for her. She's very focused on her goals. But at what cost? It's time for an intervention. We need to talk about your website copy.

10:35 - 10:55

Rebecca Yu (She/Her)

SEO Manager, Jakala

SEO Website Migration: Why It Has Become an In-Demand Skill

Dive into the essentials of website migration, exploring why it has become a critical skill for SEOs. Walk away with an understanding of the different types of migrations, the importance of cross-functional collaboration, and key elements to ensure a seamless transition while maintaining SEO performance.

10:55 - 11:15

Naomi Francis-Parker (She/Her)

SEO Manager, Charlotte Tilbury Beauty

Personalising Product Categories with Faceted Navigation

Learn an actionable, budget-friendly strategy that uses faceted navigation to review and refresh product categories, aligning them more closely with customer needs and giving SEOs the tools they need to react quickly to emerging trends.

11:15 - 12:00

Morning Break

ADVANCE

12:00 - 12:30

Chase Kreuter (She/Her)

VP Account Management, Conductor

Elevating SEO: How to Win Executive Buy-in & Support

Learn how to use search data creatively to uncover new business opportunities and show real impact. Discover simple strategies to report SEO insights in a way that grabs executives' attention and highlights search’s role in driving growth.

12:30 - 13:00

Emina Demiri-Watson (She/Her)

Head of Digital Marketing, Vixen Digital

Scaling Smart: Ethical AI Strategies for SEO on a Tight Budget

Low budgets and the desire to scale fast can make you want to just leave it to AI. But should you? Explore using AI responsibly through a deep dive into practical, ethical strategies for using AI in market research, keyword targeting, content creation, and reporting. Through sharing real client case studies that help prove that quality and integrity don't have to be sacrificed in the process of scaling with AI.

13:00 - 14:15

Lunch Break

INNOVATE

14:15 - 14:35

Meg Sharma (She/Her)

Senior SEO Content Strategist, Bauer Media

"It Was in My SEO Strategy BEFORE It Was Trendy": Unleash the Power of Social Trends for SEO

While search and social can have different landscapes, their relationship is quite pertinent. This is especially true when we look at trends. Trends are born on social, and every trend makes its way to search. With this in mind, learn how to identify trends and their target audience, how to adapt them into killer content for your site and keep it relevant, and how you can use this in further marketing strategies to convert.

14:35 - 14:55

Sophie Fell (She/Her)

Director of Paid Media, Two Trees PPC

Shared Goals, Shared Success: How PPC & SEO Teams Can Win Together

Join Sophie as she discusses how SEO and PPC teams can unlock winning opportunities and work together to efficiently achieve SERP-related goals. You’ll leave this talk with a warm, fuzzy feeling about your SEO and PPC partners, with an advanced understanding of how to encourage collaboration, reduce data silos, deduplication of efforts, and create opportunities for shared wins, as well as a list of actionable next steps to implement.

14:55 - 15:15

Lyssa-Fêe Crump (She/Her)

Head of Digital, The Agile Communications Agency

The Accessibility Advantage

Want to boost your SEO and make your site more inclusive at the same time? This session will break down how accessibility can be your secret weapon for better user experience and stronger search rankings. With real-world examples and simple tips, you'll walk away ready to make your site more inclusive - and improve your SEO while you're at it!

15:15 - 15:45

Afternoon Break

EMPOWER

15:45 - 16:15

Chloe Smith (They/Them)

Strategic SEO Lead, Blue Array

Navigating the Workplace as a Disabled Person in SEO

Learn about the intersection between disability inclusion and other forms of advocacy in the workplace, the challenges disabled individuals can face, and ways both employers and employees can advocate for others and themselves, creating an accessible and inclusive place for everyone. This will draw on Chloe's own lived experience as a physically disabled person and source experiences from others in the industry because there is no one universal experience in disability.

16:15 - 16:45

Shola Kaye (She/Her)

Author and Founder, Shola Kaye & Associates

The Art of the Ask

Unlock valuable career opportunities through confident communication. In this impactful session, Shola will guide you through the powerful skill of asking for what you need. Whether you’re seeking support, new opportunities, or professional growth, this talk offers practical insights to help you take charge of your career. Explore how asking the right questions can open doors, include others, and foster personal and professional development. You’ll also discover how well-placed inquiries can inspire others to perform at their best and embrace greater challenges.

16:45 - 17:00

Closing Notes

17:00 - 20:00

After Party

Headline Sponsor

After Party Sponsor

Recording Sponsor

Exhibitors

Scholarship Sponsors

WTSFest General FAQs

Please head over to our WTSFest Hub page for a look at all our FAQs!