Image credit: Casey Paul

In May 2026, we co-hosted an intimate networking dinner with WTSPartner Siteimprove, where we welcomed attendees from American Express, John Lewis Money, Monzo, Revolut, Wise (and more!).

The purpose of the evening was to provide inhouse marketers with a safe, judgement-free space to make new connections, ask questions, share the challenges they’re facing as search continues to evolve and change.

The event included: a welcome drink and informal networking; a talk by Siteimprove's Head of Strategy, Jeff Coyle followed by Q&A; then further networking over a three course dinner.

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“This week, I finally made it to a Women in Tech SEO event and what a room to walk back into.

After a few years on the sidelines; new role, mum life, the usual - I wasn’t sure what to expect. But within minutes I remembered exactly why this community is special.

The evening, hosted by Siteimprove, centred around a question: is our digital content actually ready to be understood by machines?

The conversation around AI-readiness really landed for me. It’s not about producing more content – it’s about whether what you already have is accessible, semantically structured, and differentiated enough for AI systems to trust and surface it.

But the people in that room were the real highlight. A genuinely warm community, and a reminder that showing up matters.”

~Casey Paul, Marketing Manager, Cater Allen

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WTS were responsible for:

• Filling the room with Siteimprove's ICPs
  • We did this by reaching out directly to selected WTS members to invite them to attend.
• Hosting
  • The event was hosted by WTSFest Emcee, Hannah Smith; who greeted attendees on arrival, gave a short welcome speech, introduced Siteimprove's speaker for the evening, and moderated the Q&A.

Siteimprove were responsible for:

• Selecting, booking and liaising with the dinner venue
• Speaker selection (in this instance, Jeff Coyle, a member of their team)

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“Last week, at the Siteimprove x Women in Tech SEO dinner, we discussed how accessibility and AI readiness aren't separate workstreams. It's the same problem.

Thanks to Jeff Coyle for giving a talk on this topic, to Hannah Smith from WTS, and Rini Chacko from Siteimprove for putting together such a great evening.”

~Victoria Yap, Head of SEO & Content Production, Carmoola

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What value came out of it?

For WTS community members

Our WTS members loved the event; everyone rated the event as either "valuable" or "very valuable"; and "relevant" or "very relevant".

When asked what they liked best, attendees highlighted the:

• Welcoming atmosphere: They appreciated the small, intimate nature of the event, which made it easier to converse and reduced the usual networking awkwardness. The environment facilitated one-on-one conversations with other attendees and Siteimprove staff, making it less intimidating to ask questions and discuss current professional challenges.
• High-quality experience: The event was described as “all-around brilliant”, with a great speaker, beautiful venue, and delicious food.
• Opportunity to make valuable new connections: Our members enjoyed meeting and connecting with other folks in similar industries who were experiencing the same types of challenges.

For Siteimprove

Siteimprove were thrilled with the event too. They said it was the highest sign-up to turn-up ratio they'd ever experienced; and they were hugely impressed by both the profile and engagement levels of the attendees. They said it was a great way to build relationships with their ICPs, and are keen to work with us again in the future.

"Working with Women in Tech SEO on this dinner reminded me why marketing built around real community works. It had the highest sign-up to turn-up ratio we've seen for an event like this, and that's not luck. It's what happens when a community trusts the person filling the room enough to actually show up. You can't fake the kind of conversation that happens once they're there, either, where people can just talk about what they're actually dealing with. That's the environment WTS created.

Jeff’s presentation resonated with the audience, a testament to the ICP in the room – accessibility isn't separate from AI visibility, it's the foundation of it. If your content isn't structured, accurate, and accessible, it’s invisible to answer engines. That's exactly the thinking behind the AEO insights we've built into Siteimprove.ai this year, tracking real citation and share of voice data across AI search.

Nights like this are why I keep saying our best growth channel isn't a channel at all. It's relationships. Thank you to the team at WTS for helping us build real ones."

~Rini Chacko, Senior Director- Field Marketing, Siteimprove

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“On Wednesday I had the pleasure of joining a roundtable dinner hosted by Siteimprove and Women in Tech SEO.

One of my personal goals this year is to do less massive conferences and way more of these roundtable setups. Big events are great, but roundtables are where the real magic happens. It’s where everyone drops the corporate filter and you get to hear what people are actually dealing with behind the scenes.

The event started with a brilliant presentation from Jeff Coyle on a topic that's keeping us all up at night: AI-driven visibility. He reminded us that if our digital foundations (structure, accessibility, data) are messy, no fancy AI tool is going to see us.

I left feeling energised, but also strangely relieved. It turns out we are all carrying the same "AI burden." We’re all trying to figure out what’s happening in this space, we’re all guessing a little bit, and absolutely nobody has the "perfect" answer yet. We are all just learning out loud together.

A huge thank you to Areej AbuAli, the WTS community, and the Siteimprove team for a fantastic evening of peer exchange and strategic insight.”

~Flo Guerrouani, Global Search Performance & AI Lead, Cushman & Wakefield

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Results

An event which benefited both WTS members, and our WTSPartner, Siteimprove.