Interviewing Kristina Frunze

Welcome to a new WTSInterview edition, where we interview brilliant SEOs in our industry and share their stories with the world! WTS members are welcome to share their story by simply filling out this form; we encourage folks from all walks of life in our industry to do so.

Introducing Kristina Frunze! Kristina is the founder of WebView SEO, a SaaS-focused SEO consultancy specializing in AI-driven search visibility. With over a decade of experience, she helps software companies accelerate growth through data-driven strategies and next-gen optimization for AI platforms like ChatGPT, Perplexity, and Google AI Overviews.

How did you get into SEO?

After finishing my bachelor in Lithuania, Vilnius, I've moved to Canada in search of a professional and personal growth. I had some experience creating content, but didn't know anything about SEO. That's when I met my first boss and mentor, Vlad Rascanu. He just launched his first SEO agency back then and was looking for employees and I happened to be available and hungry to learn. That's how my journey in SEO started - I knew nothing about it and Vlad's method of teaching was - figure it out yourself, make mistakes and learn. And that's exactly what happened - I naturally picked up all the techniques.

What is your favourite SEO task?

I love running SEO audits and building out strategies. I love uncovering potential opportunities for websites to grow - whether it's a small website with no organic presence or a well-established website that has already invested a lot in SEO. Finding gaps, looking for creative solutions on how to improve the visibility and drive organic leads is what makes my heart happy.

What is your go-to tool or resource that you can't live without?

My set of tools is kind of boring and not obscure - but truly indispensable. The go-to in my books is ahrefs for all kinds of things. I love the versatility of it and how it helps me keep an eye on multiple campaigns. This is the first thing I go to for a quick SEO audit and I also can get lost in it for hours, digging and digging into the competitors of my clients.

What is something you learned in SEO that made you have an 'AHA' moment?

I think what made SEO "make sense" for me is the fact that you can literally look at what's already ranking and working really well in the top 5 positions of Google and apply the same principles to your website. It's not that simple, of course, but I try to stick to "don't reinvent the wheel" principle - reverse engineer what's working and THEN get creative. I love experimenting in SEO, but finding that common denominator between all the top 5 results makes me go "AHA!" and I love when I figure it out.

What is your proudest industry achievement?

I consider my SEO work a great achievement, and I've helped dozens of clients across SaaS field get results they were dreaming about. However, I consider my proudest achievement the work I've done with my team over the years in the agency I worked for - I am talking about mentoring junior employees. Having had great support from my own mentor at the very beginning helped me become the SEO strategist that I am today and I wanted to do the same for the employees I found and trained. So I am proud to say that I've helped create some amazing SEO experts that are crushing it out there!

What advice would you give those starting out in SEO?

One great piece of advice is not to be afraid to make mistakes - this is what makes the job fun and rewarding. Yes, sometimes mistakes are unavoidable and that's ok. It's not the end of the world, and, certainly, not the end of your career. There are some mistakes that I've made that I wish I didn't - but all of them brought me to the point where I am at the moment.

Give a shout out to a person of marginalised gender in the industry who inspires you and tell us why

I follow a lot of people that are amazing at what they do in SEO and it's hard to choose one to be honest - I learn so much everyday from them. If I am to choose one person that stands out that'd be Lily Ray - I like the fact that she's not afraid to speak her mind and she's always honest. Her LinkedIn posts are thought provoking and being the thought leader that she is, I think she's one of the defining voices in SEO community.

What empowers you to be the brilliant person you are?

I think what drives me is hunger for knowledge and true curiosity. Every day I wake up and I find myself wanting to learn, learn, learn. This is what keeps me going - the wanting to know more and apply all the new (and old) knowledge to my current projects.

Finally, how does it feel being part of the Women in Tech SEO community?

I've been a part of WTS community for a while, but it's only recently that I've become active and let me tell you - I think I've been missing out on so much knowledge and so many opportunities. I've recently joined slack and in just one week I've seen so much activity and help going on. I feel free to ask any question and I know I will get help.

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Thanks, Kristina, for a truly insightful interview!

You can follow and/or connect with Kristina on her Linkedin or view her website!

Check out our Interviews page for more interviews. If you've enjoyed reading this, we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽