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Claim Your Voice: A Framework for Telling Your Professional Story

Jess Jurva shares a practical framework for telling your professional story with confidence, helping you articulate who you are, what you stand for & the value you bring in any career conversation.

Jess Jurva - Chief Customer Officer

June 2026

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Claim Your Voice: A Framework for Telling Your Professional Story

Jess Jurva shares a practical framework for telling your professional story with confidence, helping you articulate who you are, what you stand for & the value you bring in any career conversation.

Jess Jurva - Chief Customer Officer

June 2026

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Winning the AEO Race

Learn why SEO alone is no longer enough & how citation analysis, share of voice and machine-readable content can help improve your visibility across answer engines and AI-powered search.

Christina Clark - Head of Product Growth, HubSpot

June 2026

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AI Skeptics and AI Enthusiasts: Where They Align, Where They Diverge, and What It Takes to Build a Healthy Relationship With AI

Through two focus groups we learned where AI skeptics and AI enthusiasts align, diverge, and what it takes to build a healthy relationship with AI.

Navah Hopkins - Product Liaison, MAI

June 2026

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The Power of Pinterest as a Search Engine

Learn why Pinterest works as a search engine, how SEO skills apply to Pinterest strategy, and how businesses can drive long-term traffic, leads, and brand visibility.

Julia Bocchese - Founder, Julia Renee Consulting

June 2026

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How to Build Data Systems That Actually Get Used

In this Slack AMA recap, Sam Torres and Ray Grieselhuber share practical insights on SEO reporting, data systems, AI workflows, stakeholder communication, and building dashboards that drive action.

Hannah Smith - Head of Content, Women in Tech SEO

June 2026

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How to Accelerate SEO Traffic Growth with SEO Testing

Learn how SEO testing can help you validate ideas, accelerate organic growth, and make data-driven decisions with confidence. This practical guide covers SEO split testing, common pitfalls, implementation options, and how to apply testing principles to both SEO and AI search visibility.

Kaitlin McMichael - Sr. Product Manager - Technical, Search, at Amazon Web Services (AWS)

June 2026

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How Brand Signals Impact Organic Search and AI Visibility

Brand signals are no longer just a marketing concern. Learn how branded searches, online mentions, sentiment, and entity recognition influence both organic rankings and AI visibility, plus practical steps to strengthen your brand’s presence across search engines and AI-powered discovery platforms.

Despina Gavoyannis - Senior SEO, Ahrefs

June 2026

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How to Translate SEO KPIs into Business Impact

Learn how to connect SEO KPIs to real business outcomes by translating rankings, traffic, and conversions into revenue impact, growth opportunities and ROI that leadership teams actually care about.

Alyssa Corso - SEO Consultant

May 2026

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Improving AI Visibility for Local Businesses Through Sponsorships

Learn how local sponsorships can strengthen AI trust signals, improve local search visibility, and help businesses appear more often in AI-generated answers through meaningful community partnerships.

Ellen Sartin - Client Success & Growth Manager, ZipSprout

May 2026

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