WTSTalk with Aimee Jurenka and Nick Lafferty

We recently had the pleasure of hosting Aimee Jurenka and Nick Lafferty for a live WTSTalk.

Aimee Jurenka is an AI Visibility Strategist at seo SUSTAINABLE, and an SEO Strategist at RicketyRoo. She specializes in increasing search visibility by integrating AI, LLM, and semantic search advancements into scalable, revenue-driven programs. She led SEO growth initiatives that increased organic traffic by over 2,000%; scaled operational capacity by 180% without adding headcount; and delivered consistent profit margins of 50%+ month-over-month. Aimee is also an incredibly active member of WTS, plus she’ll be speaking at WTSFest Portland next month!

Nick Lafferty is Founding Marketing Engineer at Profound, the marketing intelligence platform that helps brands win in the age of AI-driven discovery. Prior to joining Profound, he was Loom's Head of Growth Marketing before going on a 2-year consulting journey, helping brands like Glean, AngelList, Watershed, Air, Teleport, Typeface, Float Financial, and more, open tens of millions of dollars of pipeline from paid ads.

Session Overview

In the session, Aimee and Nick highlighted that whilst AI Search is creating uncertainty, it's also creating a clear path to higher-value SEO work. Their view is that the SEOs who are able to measure and explain AI visibility will become the people leadership relies on to navigate the changing search landscape.

They went on to share how to use smarter metrics and clearer narratives to increase the scope of your work, secure additional budget, negotiate higher compensation, and how to remain indispensable as search continues to evolve.

Aimee and Nick also answered questions from our attendees on a range of topics, including sentiment analysis, AI search reporting tools, monitoring AI bot activity, how important citation share is, what e-commerce brands need to consider, and more!

Watch the Recording

If you missed the live session, you can watch the recording here: WTSTalk: The SEO to AI Visibility Playbook for 2026.

Access Aimee and Nick’s Slide Deck

You can download Aimee and Nick’s SEO to AI Visibility Playbook for 2026 slides from the session – plus, included in this deck you’ll find some great cheat sheets for how to approach Brand Alignment, Persona Building, Traffic Measurement, CRO, AI Baseline and Prompt Set, Monthly AI Visibility Snapshot, Gap Analysis, Content Systems, Entity Consistency, Site Structure for AI Search, Cited Source Content, and Executive Narratives.

Additional Resources

The following additional resources were also mentioned during the session:

• Aimee’s latest WTS article: From Retrieval to Selection: How AI Chooses Content
• Aimee's AI Tool Comparison article: AEO Tool Comparison: Transparent Ratings for AI Search Visibility (compares 15 leading platforms using a 48-point research-backed scorecard).
• Some great Profound research which was shared by Nick: We Reverse-Engineered ChatGPT's Shopping Trigger. Here's How it Works; and Which Retailers does ChatGPT Actually Send Shoppers to?

Join us for the next WTSTalk

Our live WTSTalk sessions take place over Zoom and are open to everyone (i.e. both WTS community members, and people of all genders outside of our community).

If you’d like to join us for the next WTSTalk, sign up to receive the WTSNewsletter to receive news and insights from brilliant minds in SEO and marketing, plus details of WTS initiatives and event updates.