Knowledge Hub

How to 10X Your Content Production with AI

This article covers tactics on how to use AI to supercharge your content production, without losing your voice or rankings.

Julia McCoy - President & Partner, Content at Scale

February 2024

Creating, Optimizing and Tracking Content Without Google Analytics

This article covers the process of creating optimized content without having access to analytics data.

Emily Gertenbach - Founder, (e.g.) creative content

February 2024

How Custom Extractions Can Level Up Your Reporting

This article shares some custom extraction ideas, highlights the benefits these can bring, and shows how these custom extracts can help you level up your SEO reporting and analysis.

Michelle Race - Senior Technical SEO, Lumar

January 2024

Ecommerce Product Page Optimization

This article dives into the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.

Jamie D'Alessandro - Sr. SEO Specialist, Amsive

January 2024

Language Inclusivity in Multilingual SEO

This article explores a handful of language theories, and shares some practical strategies to help you integrate inclusive language into your digital content.

Veruska Anconitano - Multilingual SEO & Localization Consultant

November 2023

How to Train SEOs for the Future of Search

In this article, Natasha shares her thoughts on what’s wrong with how we train SEOs right now, how that needs to change for the future, and practical tips and exercises to train other SEOs yourself.

Natasha Burtenshaw-deVries - Senior SEO Lead, Flywheel Digital

October 2023

ADHDSEOWTF: How to Do SEO With ADHD

Doing SEO with ADHD can be a lot - so here are the tips and tricks I've learned from years of chaotic content strategy that might help to make it a bit easier.

Hannah Brady - Senior Content Strategist, connective3

October 2023

How to Measure the Impact of your SEO Changes with Causal Impact

In this article you will learn how to do it with Causal Impact, a data analytics package developed by Google that allows you to clearly display the effect of a change on a variable and also help you with business cases and decision making. And don’t worry, you don’t need to be a statistics or programming genius.

Giulia Panozzo - Founder, Neuroscientive

September 2023

Why You Should be Paying Attention to Your Google Shopping Feed

Why You Should be Paying Attention to Your Google Shopping Feed as an SEO

Mary Albright - Head of SEO, GOAT Group

September 2023