🌹 Join us in Rose City next month for WTSFest Portland - May 7th 2026

WTSFest Philadelphia 2026

Thursday, October 1st 2026

WTSFest isn’t just another conference.

It's a community where people make connections, find new opportunities, rebuild confidence, & leave inspired by some of the most innovative marketers & SEOs.

It's YOUR space where learning meets belonging, & community fuels your growth.

We designed WTSFest to keep you ahead of the SEO & marketing curve - while also ensuring you feel welcome, included, & comfortable.

The details

Date & Time
Thursday, October 1st 2026
8:00AM - 5PM (EDT) followed by networking drinks

Location
Convene 30 S 17th Street, Philadelphia, PA 19103
(See our Access & Welfare and Philadelphia City guides)

Ticket includes
Access to the full-day conference, catering throughout the day and networking drinks

Please note
This event is open to women and people of marginalised genders as attendees only.

Sponsors exhibiting at the event may include people of all genders.

Experience WTSFest Philadelphia

See how we attempted to capture all the kindness, brilliance, and community feel of WTSFest Philadelphia in under 1-minute đź’™.

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Get your tickets

Scholarship Tickets

We offer scholarship tickets to those who cannot afford the cost, thanks to our Scholarship Sponsors and folks who buy scholarship tickets. Simply fill out our Scholarship Form linked below if you'd like to apply for one.

Agenda

08:00 - 08:45

Registration

08:45 - 09:00

Opening Notes

ANALYSE

09:00 - 09:30

Krystal Taing (She/Her)

VP Solutions, Uberall

AI Picks the Shortlist. Are You Even Showing Up Locally?

AI is reshaping Local SEO, shifting discovery from search results to AI generated shortlists, often before a customer ever clicks. In this session, Krystal breaks down how local data, reputation, and context signals influence whether a brand is cited, trusted, and recommended; and shares how to adapt your Local SEO strategy to win visibility in the AI search landscape.

09:30 - 09:00

Lea Scudamore (She/Her)

Director of SEO, Aimclear

Execute or Evaporate: The Elite Playbook for B2B Discovery

While many marketers are still reeling from vanishing clicks, elite practitioners have already moved to a new core consensus: brand authority over volume, and citation-worthiness over rankings. In this session, Lea shares an actionable framework for building discovery systems that serve human buying committees, and AI agents. Learn how to eliminate agentic friction, and engineer technical survival before the ground shifts again.

10:00 - 10:30

Celeste Gonzalez (She/Her)

Director of RooLabs, RicketyRoo

From Rankings to Reputations: Why Being Cited Isn’t Enough

In AI search, getting cited is just the start. Users still make purchasing decisions based on trust, and trust is shaped by sentiment across online reviews and brand conversations. In this session, Celeste shares how to use LLMs to automate sentiment insights, and treat sentiment as an optimization layer: translating recurring themes into on-page improvements that increase conversions.

10:30 - 11:15

Morning Break

ADVANCE

11:15 - 11:45

Grace Frohlich (She/Her)

Senior Manager, AI SEO, Brainlabs

Beyond the Crawl: Building Technical SEO Audits That Actually Ship

Drawing from years of agency experience working directly with enterprise teams, Grace introduces a new way to approach technical SEO audits as strategic decision-making tools. In this talk she explains how to layer human judgment, business context, and page-template weighting on top of crawl data in order to prioritize recommendations, and turn your technical audits from static reports into roadmaps that drive measurable growth.

11:45 - 12:15

Kelly Stanze (She/Her)

Consultant, Kelly Stanze Consulting

Shopping with Robots: Preparing Product Feeds for Agentic eCommerce

With the release of Agentic Commerce Protocol (ACP), and Universal Commerce Protocol (UCP), product feeds are taking on a new life in the world of organic search and AI discoverability. In this talk Kelly explores the evolution of catalog product feeds in search, and how to prepare for the future of agentic shopping.

12:15 - 12:45

Wil Reynolds (He/Him)

CEO & Founder, Seer Interactive

How to Build the Brand Trust That Actually Gets You Chosen

AI has rewritten the rules of search, and visibility alone is no longer enough. LLMs prioritise trust, not just presence. In this talk, Wil breaks down what it takes to win in AI-powered search, introducing the Seen → Believed → Chosen framework and showing how to move from content production to true authority-building.

12:45 - 13:45

Lunch Break

INNOVATE

13:45 - 14:15

Niki Mosier (She/They)

SEO Manager, NASM

Transform Content Creation: Using AI Prompts to Generate 10X More Ideas in Half the Time

In this session, Niki shares how to overcome content creator's block, and generate endless high-quality content ideas tailored to your audience using an ideation process that takes minutes, not hours. You'll discover proven prompt frameworks that turn AI into your personal brainstorming partner and see real examples of how marketers are using these techniques to maintain consistent content calendars while reducing burnout.

14:15 - 14:45

Hana Hajebian (She/Her)

Head of Solutions Consulting, Profound

Marketing in the Age of AI

The rise of AI search and advancements in AI tools have catalyzed the most significant shift in marketing since the dawn of the internet. How are marketers navigating this change? In this session, Hana shares real-world examples of how some of the world’s biggest brands are leveraging AI Agents to scale their marketing efforts without compromising on quality.

14:15 - 14:45

Britt Klontz (She/Her)

Founder & CEO, Vada Communications

How SEOs Can Work With PRs: A Practical, Repeatable Collaboration Playbook

Many SEO teams are asked to “work with PR” without a clear process, leading to disconnected workflows and missed opportunities. In this talk, Britt shares a practical, repeatable way for SEO, PR, content, and social teams to collaborate on campaigns. You’ll leave with simple frameworks for aligning teams, testing ideas, and turning shared insights into measurable results.

15:15 - 15:45

Afternoon Break

EMPOWER

15:45 - 16:15

Melissa Sierra (She/Her)

Certified Business & Executive Coach, Focal Point Coaching

From Specialist to Strategic Authority: Designing Your Career for Influence, Not Just Promotion

As AI changes both the nature and scope of our work, many of us are left wondering: What do I want to be known for? In this session Melissa shares a practical framework to enable you to identify what you want from your career, define the type of impact you want to make, and increase your influence, visibility, and perceived value.

16:15 - 16:45

Heather Hamilton (She/Her)

Founder & Principal, Well Optimized SEO

Progress not Perfection (or, How to Get Out of Your Own Way)

You know you don’t need a perfect plan to take that next step in your career, and yet, many of us still find ourselves obsessing over the fine details, rather than taking action. In this talk, Heather shares practical frameworks to help you identify what’s working for you and what isn’t; make decisions without overthinking; and use curiosity as a compass to guide your next move.

16:45 - 17:00

Closing Notes

17:00 - 19:00

Post-Conference Networking Event

Headline Sponsor

After Party Sponsor

Name Badge Sponsor

Exhibitor

Scholarship Sponsors

We think WTSFest is AMAZING, but don’t take our word for it

Hear from past attendees at #WTSFest on socials

"A welcoming, inclusive, and safe atmosphere that put me at ease as soon as I stepped into the venue. Thoughtful and insightful talks from people who really know their stuff. Funny, kind, and knowledgeable attendees"

- Lois Neville, Freelance SEO Copywriter on LinkedIn


"Crossed the continent for #WTSfest Berlin, and it was totally worth it 🔥🔥"

- Ebere Jonathan, Founder of Search Africon on LinkedIn

Relive the magic of past WTSFests

Check out our photo galleries from past conferences to get a feel for the vibe of a WTSFest day:

WTSFest General FAQs

Please head over to our WTSFest Hub page for a look at all our FAQs!