🎤 Next up: WTSFest Berlin
⌛ Limited early pricing tickets live for Philadelphia, & Melbourne
🎥 London 2025 on-demand recordings & 2026 tickets
🎤 Next up: WTSFest Berlin
⌛ Limited early pricing tickets live for Philadelphia, & Melbourne
🎥 London 2025 on-demand recordings & 2026 tickets
Tuesday, October 7 2025
A full-day marketing and SEO conference, featuring 10 brilliant speakers across our 4 themes:
✔️ Analyse - State of the industry and analytical
✔️ Advance - Next level and future-proofing
✔️ Innovate - New technologies and emerging strategies
✔️ Empower - Career development and growth
Join us for our 3rd edition of WTSFest Philadelphia!
Date & Time
Tuesday, October 7, 2025
8:00AM - 5PM (EDT) followed by networking drinks
Location
Convene 30 S 17th Street, Philadelphia, PA 19103
(See our Access & Welfare and Philadelphia City guides)
Ticket includes
Access to the full-day conference, catering throughout the day and networking drinks
Please note
This event is open to women and people of marginalised genders as attendees only.
Sponsors exhibiting at the event may include people of all genders.
See how we attempted to capture all the kindness, brilliance, and community feel of WTSFest Philadelphia 2024 in under 1-minute đź’™.
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Get your tickets
Scholarship Tickets
We offer scholarship tickets to those who cannot afford the cost, thanks to our Scholarship Sponsors and folks who buy scholarship tickets. Simply fill out our Scholarship Form linked below if you'd like to apply for one.
Agenda
08:00 - 09:00
Registration
09:00 - 09:15
Opening Notes
ANALYSE
09:15 - 09:45
The number of people turning to AI for answers is on the rise. Discover a powerful framework to audit and optimize your site for AI-driven search. You’ll gain a clear benchmark of your site’s AI search performance and uncover actionable opportunities to stay ahead.
09:45 - 10:15
Not all location pages are created equal. This talk breaks down three common approaches—subfolders, subdomains, and multisite setups—and explore the pros and cons of each. You’ll learn how to avoid SEO pitfalls like "doorway pages" and get practical guidance for building a scalable, search-friendly strategy tailored to your business.
10:15 - 10:45
SEO isn’t just about ranking—it’s a blueprint for product strategy. This talk will show how search data can uncover emerging customer needs, inform product recommendations, and drive new product creation, turning SEO into a demand-shaping engine. By integrating SEO with brand, social, and product teams, you’ll learn how to build future-ready category and product pages that fuel both discoverability and conversions.
10:45 - 11:30
Morning Break
ADVANCE
11:30 - 12:00
It's rough out there for SEOs, with AI Overviews and Reddit siphoning our traffic. This talk covers highly tactical A/B tests that drove real results - which you can use to increase traffic and revenue, even when your metrics look down.
12:00 - 12:30
AI is reshaping marketing as we know it—but it doesn’t have to be intimidating. In this talk, Adamma breaks down how marketers can use AI as a strategic assistant, exploring actionable ways AI is transforming workflows through real-world use cases. Leave with community-driven strategies, clear examples, a future-proof mindset, and renewed confidence to navigate the AI era.
12:30 - 13:45
Lunch Break
INNOVATE
13:45 - 14:15
You don't have to compromise editorial quality to use AI. Discover how tools like ChatGPT customGPTs, Claude Projects, and Perplexity Spaces can streamline content ideation, research, writing, and editing. You’ll learn how keeping human oversight at the core empowers content teams to scale smarter and faster through real-world, tactical AI workflows.
14:15 - 14:45
Discover how to mine Reddit for authentic content ideas, analyze user discussions to find content gaps, and balance AI tools with human insight. You’ll learn strategies for creating content that truly resonates with your audience.
14:45 - 15:15
SEO fundamentals are no longer enough to achieve real results in a constantly-changing marketing world. This talk explores how to overcome the diminishing returns by using real-world data for better efficiency and insights. You'll learn how to level up your SEO strategy through real-life examples of statistical modeling and programming with RStudio.
15:15 - 15:45
Afternoon Break
EMPOWER
15:45 - 16:15
Inspired by the real-life demands of caregiving, this session introduces the C.A.R.E. Framework—Categorize, Assess, Respond, Evaluate—as a practical method for SEO prioritization. Learn how to balance technical, content, and audience needs with limited resources and high demands. You'll walk away with a repeatable strategy to reduce overwhelm and focus on what moves the needle.
16:15 - 16:45
Are you thinking about the next step in your career, going freelance, or even starting your own agency? Drawing from hands-on experience starting, scaling, and successfully selling her digital marketing agency, Susan will help you gain the skills and confidence to join the growing group of people starting their own businesses.
16:45 - 17:00
Closing Notes
17:00 - 19:00
Post-Conference Networking Event
Become a sponsor
We use our sponsorship fee to pay for our venue, suppliers, photographer, videographer, and logistics fees; and most importantly, we pay our speakers a speaker fee (as all conferences should).
Headline Sponsor
After Party Sponsor
Recording Sponsor
Name Badge Sponsor
Exhibitor
Scholarship Sponsors
Hear from past attendees at #WTSFest on socials
"A welcoming, inclusive, and safe atmosphere that put me at ease as soon as I stepped into the venue. Thoughtful and insightful talks from people who really know their stuff. Funny, kind, and knowledgeable attendees"
- Lois Neville, Freelance SEO Copywriter on LinkedIn
"Crossed the continent for #WTSfest Berlin, and it was totally worth it 🔥🔥"
- Ebere Jonathan, Founder of Search Africon on LinkedIn
Check out our photo galleries from past conferences to get a feel for the vibe of a WTSFest day:
WTSFest General FAQs
Please head over to our WTSFest Hub page for a look at all our FAQs!
