Interviewing Aimee Jurenka

Welcome to a new WTSInterview edition, where we interview brilliant SEOs in our industry and share their stories with the world! WTS members are welcome to share their story by simply filling out this form; we encourage folks from all walks of life in our industry to do so.

Introducing Aimee Jurenka! Aimee builds search strategies for the bold, the offbeat, and the brands that actually want to be seen by both bots and real people.

How did you get into SEO?

I got into SEO while searching for my next big thing. In a meeting, someone described Google as Skynet and the algorithm as a giant puzzle. Between the sci-fi references and the thrill of decoding a mystery, I was in.

What is your favourite SEO task?

STRATEGY! Give me the mess of an audit and I’ll turn it into a plan that gets results. It’s like solving Hellraiser’s puzzle box—only instead of unleashing chaos, it unlocks growth.

What is your go-to tool or resource that you can't live without?

To quote Joe Hall, "the best SEO tool is one between your ears."

What is something you learned in SEO that made you have an 'AHA' moment?

Oh my gosh, the day I figured out how to build topic authority with blog category pages that map to each core page? Game changer. Each category page includes internal links to its corresponding core page and a custom blogroll to funnel page authority where it counts. It's structured, strategic, and seriously effective.

What is your proudest industry achievement?

Well, when I started SEO becoming a Strategist was my goal, not just the title but knowing I really was doing strategy that worked. I blew through that one a few years ago when I became a Director & now nothing is the limit. I never thought I would be posting to LinkedIn & having my peers ( who where my role models when I started) find it useful. Or even filling out this form right now. So I guess I would say the amount of growth I have been able to achieve.

What advice would you give those who are starting out in SEO?

Don't be afraid to put on your tin-hat & dive into some good Google conspiracies. I have figured out so many things that I use in strategy. And it's just plain fun.

Give a shout out to someone in the industry who inspires you, and tell us why

Dana DiTomaso and Marie Haynes both took the time to talk with me when I was just starting out, and it left a lasting impression. It showed me that this community is more than smart, it’s welcoming, diverse, and built on sharing knowledge.

Finally, what empowers you to be the brilliant person you are?

Oh I'm just learning how to do this. It doesn't have to be perfect, you don't know everything, just do the thing. Post that post, leave that comment, ask that question (that ones really hard for me), submit the form, give the talk. Even if it scares you to death.

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Thanks, Aimee, for a truly insightful interview!

You can learn more about Aimee on her website and connect with them on LinkedIn and Bluesky.

Check out our Interviews page for more interviews. If you've enjoyed reading this, we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽