Welcome to a new
How did you get into SEO?
In 2017, I completed a couple of free online courses in Digital Marketing and SEO caught my eye. I then started to apply for jobs and within 8 months I got an opportunity to work in a small agency and the rest is history. I am now working in one of the biggest global agencies within WPP.
What is your favourite SEO task?
I love building content calendars and doing content audits. It's fun to research what are the best topics, keywords and how that can be scaled not only in SEO but also in other channels with a holistic strategy.
What is your go-to tool or resource that you can't live without?
It's hard to choose but I really love GA, SEMrush and SEOMonitor.
What is something you learned in SEO that made you have an 'AHA' moment?
That it is all about intent and focusing in quality content. Thinking from a user's perspective will always bring you more quality engagement.
What is your proudest industry achievement?
Working now within WPP for the past 3 years of a major career change will always bring me a smile to my face.
What advice would you give women who are starting out in SEO?
Don't put yourself in a box, I am learning so much, not only in SEO but also other channels and e-commerce.
Give a shout out to a woman in the industry who inspires you and tell us why
For sure Areej AbuAli and what she created with WTS. Through WTS I also found a mentor last year Crystal J Carter and she greatly helped me think differently about a lot of things within the industry.
Finally, what empowers you to be the brilliant woman you are?
To learn every day a new thing and become better than I was the day before.
I am also very passionate about diversity and inclusion so I feel being in this position within the industry will help me spread the word about different career paths to be people that might have not heard about it but also make the industry more diverse.
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