Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
I started in SEO in late 2018 – I started with content creation and slowly became more proficient across different areas of SEO while on the job. Since then, I have gone from content writing to off-site, and back to content management.
What is your favourite SEO task?
Article skeletons for clients. With some of our clients (particularly in medical and finance), there are so many regulations around what we can and cannot say. In many cases, we work with their in-house content writers to create article skeletons that provide them with all of the right SEO ingredients to create content that gets organic traction. The biggest difference is that many of these internal teams have been (previously) aimlessly putting out a high volume of articles with no keyword research. The difference to organic traffic is night and day when they have a blueprint.
What is your go-to tool or resource that you can't live without?
Call me boring, but Semrush. I have used a myriad of SEO tools over the last two years for keyword research and nothing comes close to the accuracy and granular detail.
What is something you learned in SEO that made you have an 'AHA' moment?
The biggest realisation came with a local SEO client that had been working with an overseas SEO provider for nearly two years. They were producing 8-10 articles each month of 300-ish words – way too short. Going through their search console data I quickly realised that if they were to take down the 400+ articles that had been created there would be no difference to their overall site traffic as they were not generating any organic traffic. You are better off creating one good quality, long article than 100 short, poorly researched articles with no direction.
What is your proudest industry achievement?
The first client that I started working with. A small roofing company that had previously worked with another agency and had no success. I played a part in creating all of the location page content that subsequently transformed their business and put them on the map in more than 200 suburbs around Greater Sydney. Two years later and they now have 15+ staff and have expanded into Melbourne and the ACT. Seeing small businesses go from a 1 to 2 person operation and growing into a local leader is really rewarding.
What advice would you give women who are starting out in SEO?
Ask questions. If you are lucky enough to have a mentor or someone who is really knowledgeable about the industry, then you need to make the most of it.
The most successful SEOs at Safari Digital are the ones that take an active interest in what they are doing. If you are not passionate about it, then don’t force it. SEO is not for everyone, but it is an industry that you can excel in if you take an interest in and want to learn.
Give a shout out to a woman in the industry who inspires you and tell us why
Kristina Azarenko – she puts out some great content and is always experimenting and sharing results.
Finally, what empowers you to be the brilliant woman you are?
Personal growth. I came into the industry almost three years ago with no knowledge or experience. I am super proud of what I have achieved in that time and I’m excited to see what the future and the industry has in store for me.
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