Welcome to a new WTSInterview edition, where we interview brilliant SEOs in our industry and share their stories with the world! WTS members are welcome to share their story by simply filling out this form; we encourage folks from all walks of life in our industry to do so.
Introducing Dii Pooler! Dii Pooler is a PPC & SEO Strategist with over a decade of experience specializing in Google Ads. She's the author of Six Figure Google Ads and she's the powerhouse behind Pooler Digital, a consultancy that audits & optimizes PPC campaigns.
She shares her expertise through a thriving newsletter that provides practical insights and advanced techniques to a growing community of advertisers.
My career started in Digital Marketing with a focus on paid search campaigns (Google & Bing). As I got deeper into the field, I noticed how closely related SEO & PPC are - especially when it comes to improving landing pages and driving conversions.
It didn't take me long to discover that strong SEO practices could boost PPC performance by improving quality scores, ad relevance, brand trust & authority. This piqued my interest, so I dove head first into SEO.
I love combining SEO & CRO tasks - such as analyzing user behavior through heat maps, tweaking page layout, content, and CTAs to improve both rankings, conversions, and aligning pages to boost PPC ad relevancy.
Matomo is one of the lesser known & utilized tools that is super user friendly. It tracks user behavior, provide heat maps, session recordings, and funnel analysis.
It helps me key in where users drop off and what parts of the site need optimization.
How to get your content ranked in AI overviews with schema markup, optimizing your website for readability, quality content, & more.
My proudest industry achievement is speaking at WTSFest Portland, that was a wonderful experience.
I had the opportunity to meet a lot of talented professionals & learn quite a bit about ranking on Reddit, Imposter Syndrome and topic ideas to drive content to your website (which I've been using to help some brands rank in AI Overviews!).
Jump in and take on new projects, internships, roles, or whatever you can to get experience.
Question everything! SEO & PPC are constantly changing - stay up to date with industry trends.
Try to romanticize remaining a student of SEO, you'll always have an opportunity to evolve and grow.
Flavilla Fongang is a huge inspiration to me because she has not only excelled in tech and in the branding industry, but has also paved the way for women of color in spaces that are often underrepresented.
She has proven that with passion, resilience, and clear vision, you can rise to the top, breaking barriers along the way.
She continues to give back to he community by providing resources, coaching, and mentorship.
What inspires me to be a brilliant person? Honestly, my son, every time I think I can't push any further, I look at him and remember that I'm doing this for him.
He motivates me to be the best version of myself, not just for my own growth, but so he can look back and see that his mom worked hard to create something for him, her family, & community.
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Thanks, Dii, for a truly insightful interview!
You can learn more about Dii on her website and connect with her on LinkedIn.
Check out our Interviews page for more interviews.
If you've enjoyed reading this, we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽