Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
After graduating from university with a degree in biomedical technology, I started a medical equipment business, but quickly realized that I needed to learn more about digital marketing in order to acquire customers online, although this business didn't go well but that was the beginning of my digital marketing journey. I got the opportunity to be trained on Technical SEO by Aleyda Solis through the Freelance Coalition for Developing Countries (founded by Chima Mmeje). I've been in the Digital Marketing space for 4+ years but started focusing on SEO since 2022.
What is your favourite SEO task?
Auditing and analysing websites trying to find something new that can move the needle is something I really enjoy doing.
What is your go-to tool or resource that you can't live without?
Screaming Frog. I especially love how you can plug more tools into it and get helpful data.
What is something you learned in SEO that made you have an 'AHA' moment?
From the moment I got into TechSEO I had AHA moments every day, but I particularly AHA-ed the day I was able to complete a content gap analysis task using Python, from how time saving it was.
What is your proudest industry achievement?
I have a problem being proud of my achievements, but I'm always happy and proud anytime I detect a technical issue that has been holding a page back from performing really well.
What advice would you give women who are starting out in SEO?
Practice, Practice, Practice! Your confidence skyrockets when you see what you can do, so try out different options or ways of doing stuff.
Also join communities like Women in Tech SEO where you can easily ask questions without being judged.
Give a shout out to a woman in the industry who inspires you and tell us why
I want to give a shout out to Chima Mmeje, I appreciate how she has used her voice and network to advocate for diversity and inclusion in the SEO space. I also admire her brilliance and confidence.
Finally, what empowers you to be the brilliant woman you are?
Being among great women, listening to their stories and knowing that I can always run to them for advice and support keeps me empowered.
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