Welcome to a new
How did you get into SEO?
I picked up my Bachelor’s degree and walked off stage into a hard economic recession. Instead of writing plays, I was waiting tables and picking up odd jobs writing for a couple of Toyota truck enthusiast websites. I’d show up at an auto shop with my gear to shoot a part install, answer the obligatory “You’re Jamie?”, and produce the tutorial or review.
Getting the basic content was easy. Crafting it was the hard part. I’d bill for a quarter of the hours I actually spent (don’t recommend). I knew I was supposed to spin content and throw it into the CMS, but my curiosity had me researching what all these fields meant. Analytics would tell me how a weak article brought in five times the traffic of my tediously curated guide to a truck snorkel.
I kept building on my skills. I asked myself what drove users to engage with one piece over another. I found resources like the Webmaster Forum and Moz. I made mistakes, owned them, and learned from them.
TL;DR - Curiosity got me into SEO. I learned with my boots on the ground and a prayer in my pocket.
What is your favourite SEO task?
Site crawls. They expose the gap between what we expect and what actually exists.
What is your go-to tool or resource that you can't live without?
What is something you learned in SEO that made you have an 'AHA' moment?
Oh snap. If the developers can’t reproduce what I saw, they can’t fix it.
What is your proudest industry achievement?
Becoming part of the Webmaster canon in the SEO Mythbusting series was magical.The thing that’s brought me the most joy though is the messages from women saying they’re excited to see representation on stage or pitching their own talk. I’ve gotten to attend a few of their talks and it’s pure joy every time.
What advice would you give women who are starting out in SEO?
If there’s one thing that sets women apart from the male dominated status quo, it’s our ability to cast cooperative magic.
Your tools are all around you. The women around you want you to succeed. If you’re stuck or don’t know something A: You’re doing it right. B: Ask questions and find resources.
Give a shout out to a woman in the industry who inspires you and tell us why
Hey Ashley Berman Hale, have I told you lately that you complete me? When I first interviewed to work with her, I was in aw. I’d never met a female Google Product Expert before. She showed me communities, resources, and events.She showed me how to handle salty clients with compassion. Ashley flew to the UK for my very first international event. She’s taken hilarious selfies when I zonked out from jetlag. Ups and downs, good and bad, she’s an inspiration for the type of steadfast support and skill sharing that we can bring to SEO.
Finally, what empowers you to be the brilliant woman you are?
Feral curiosity. Everyone's doing the best they can with what they have. I love the idea of finding better ways. Remember, darlings -- It's not failure if it's an experiment. Let's charge into the infinite possibilities with the war cry 'for science!'
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