Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
One of my first jobs out of college was as a Merchandise Manager at an e-commerce company. When I began the role, my buying was primarily based on fast fashion trends and product requests from our media partners based on what they wanted to feature in their magazine and television segments. Over the course of a few years, I saw this shift and I was regularly analyzing our website's traffic and bounce and conversion rates on category and product pages. In addition to product inventory, I began analyzing and planning site content, backlinks, and more.
What is your favourite SEO task?
I spend a lot of my time in tools evaluating how all of the pieces fit together or identifying opportunities so I find it nostalgic to play around with live SERPs as a user.
What is your go-to tool or resource that you can't live without?
I can't live without Excel, I use it for so many things and can't seem to get away from it. I'm usually exporting data from one tool to review it in Excel.
What is something you learned in SEO that made you have an 'AHA' moment?
I think learning early on that there are no one-size-fits-all SEO "prescriptions". What works for one business or site may not have the same impact for another. It's what makes SEO so challenging and exciting.
What is your proudest industry achievement?
There may not be a particular moment, but working in an industry with an opportunity to positively impact businesses of all types and sizes is pretty incredible, especially in the last year. I also have to pinch myself any time someone that's been in the industry twice as long as I have been, reaches out to collaborate or asks for guidance.
What advice would you give women who are starting out in SEO?
Find your community and ask all of the questions.
Give a shout out to a woman in the industry who inspires you and tell us why
Claire Carlile is just an amazing human all around and so supportive. I've looked up to and learned so much from Joy Hawkins who is always willing to help and teach. Cindy Krum is brilliant, every time I have the opportunity to hear her talk, my brain explodes.
Finally, what empowers you to be the brilliant woman you are?
I've always been curious and am eager to continuously learn. Luckily, we're in an industry where I can nurture my curiosity and love of learning.
Having communities like WTS that empowers and connects us makes it even more enjoyable.
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