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Interviewing Lisa Kubatzki

Welcome to a new WTSInterview edition, where we interview brilliant SEOs in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage folks from all walks of life in our industry to do so.

Introducing Lisa Kubatzki! Lisa is a Senior SEO Content Manager for the DACH region at GetResponse, who discovered her passion for SEO during her journey through diverse marketing realms such as social media, affiliate marketing, and influencer marketing. Specializing in content SEO and outreach, Lisa not only leads the German blog at GetResponse but also shares her expertise through engaging talks and articles. Her insights have found a home in various German media outlets like OMR, OMT, and WLW.

We asked her everything from how she first got into SEO to what empowers her to be the brilliant SEO she is 💪🏽

How did you get into SEO?

After finishing my Master's degree in American Studies in the midst of covid, I was looking for jobs in the content realm. During my time at university, I was a working student at an influencer marketing agency where I used to be the go-to person to write intro texts about all sorts of influencers (even if there wasn't a lot to write about in some cases). I also always loved to write and be creative and had a bit of experience in blogging with my little fan fiction tumblr blog where I gathered a respectable amount of a few thousand followers back in the day.


This is where I stumbled across my first ever job in SEO - a traineeship at an affiliate marketing company. I had a really great mentor back then who taught me all the fundamentals of on-page, off-page and technical SEO in a relatively short amount of time. Funny enough, being an introvert and doing marketing for a dating comparison site that promoted kind of crappy affiliates, I hated off-page back then and now it's one of my most successful fields of expertise. I always thrived in the content field and soon took over all content management processes of the team AND also rolled out an organic social strategy all on my own, delivering way more than my junior role at the time required. That's what my current manager thought, too. He wrote to me on LinkedIn just at the right time and this is how I got hired at GetResponse where I got the chance to take my SEO expertise to the next level.


Now, I'm responsible for the German SEO side of GetResponse, managing the blog and PR activities while working 100% remote in an incredible international team. I am very happy here!

What is your favourite SEO task?

I love a mix of creative tasks, like creating and mapping out content, and organizational/analytical tasks. The "Alman" in me thrives after a good audit or screaming frog crawl.

What is your go-to tool or resource that you can't live without?

Spotify :D, but when it comes to SEO: Ahrefs, my love. Yes, and I'll say it, ChatGPT helps me out a lot with repetitive tasks.

What did you learn in SEO that gave you an 'AHA' moment?

I regularly have "AHA" moments when talking to my amazing co-workers and seeing how they approach different issues. It's super interesting to examine content and search behaviours on a culturally diverse level.
Another 'AHA' moment I had was when I realized in my current role that you can get good off-page results without canvassing from door to door.

What is your proudest industry achievement?

I am very proud of how fast I moved up from being a trainee in 2020 to a senior role in 2023. Also, I have never been the biggest networker or speaker, but by now, I regularly host webinars about the SEO topics that spark my interest. So, that makes me really proud.
A major achievement and project dear to my heart is that I will soon be hosting an SEO workshop for a group of female musicians. This project connects my love for SEO with my desire for female empowerment.

What advice would you give those starting out in SEO?

Be eager to learn & willing to share knowledge. Also, don't hesitate to be creative and question 'traditional' SEO practices :)

Give a shout-out to someone in the industry who inspires you, and tell us why

I want to give a shout-out to Anna Morrish, whose talk on "Overcoming the fear of taking time off" hit me right in the feels at last year's BrightonSEO. She talked about her doubts and struggles with maternal leave and coming back after it. I was pregnant with my own daughter by the time, and it reassured me so much that someone had the same mind as me at the time.

Finally, what empowers you to be the brilliant person you are?

"She believed she could, so she did!" (nods to Zoe Sugg) I have this saying as a sign above my working desk. It reminds me that I'm capable and I can be whatever I want to be.

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Thanks, Lisa, for a truly insightful interview! You can connect with Lisa on LinkedIn.

Check out our Interviews page for more interviews. If you've enjoyed reading this, we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽