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Interviewing Maddy Shine

Date: 10/01/2022

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Maddy Shine
Based in London, Maddy helps ambitious independent female entrepreneurs get more sales through SEO: “Seeking Exciting Opportunities” as she likes to call it. Because the internet is literally full of opportunities, and it’s up to us to find and get booked by those who want to work with us.

Maddy has spoken on stages all over the UK as well as an array of podcasts in the creative female community. Clients praise Maddy for her ability to focus on what truly works, as she creates no-fluff strategies that focus on business growth. Maddy is easily spotted by her bright blue hair and large and colourful earrings.

We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽

How did you get into SEO?

I've always been keen to connect people via the internet, so when my 9-5 career in marketing abruptly ended in the last recession, I started freelancing and working with self-proclaimed technophobes. My love of teaching, marketing and connection led me to become firmly entrenched in SEO and I've been here ever since.

What is your favourite SEO task?

I love reviewing people's websites and helping them get that Aha moment for their businesses.

What is your go-to tool or resource that you can't live without?

Without my task management tool Asana, I would not know which end was which on a given day. It's been my lifeline for 6 years and counting!

What is something you learned in SEO that made you have an 'AHA' moment?

That when it comes to creating content, tapping into the client's expertise is absolutely key and from there, it's a simple case of applying the SEO know-how.

What is your proudest industry achievement?

In lockdown, I could have panicked and lost all my clients. Instead, I launched a new signature course Blogging for Gold and ran it twice, launched my first membership community Visibiliyay for female creatives, launched my podcast The High Vis podcast and launched my GIFs which went viral with 280 million views and counting (just search for Maddy Shine wherever you add GIFs and you'll see them all)

What advice would you give women who are starting out in SEO?

Read up all you can but start trying out what you learn sooner rather than later. It can be very easy to collect the knowledge but without actioning it you're going to put yourself through a hard time. Keep it simple. Put yourself out there for opportunities, remember not everyone has the same experience so you've always got something valuable to bring to the table.

Give a shout out to a woman in the industry who inspires you and tell us why

Got to be everything that Areej continues to achieve :) I love following her on Twitter, she's inspiring!

Finally, what empowers you to be the brilliant woman you are?

Disco tunes coming out of my ears on Spotify - I have a GameFace playlist for just before I do a live talk and one called You Did It for the comedown afterwards. Meditation has massively helped me for 10 years with my self-awareness and confidence and therefore empowerment.


Thanks Maddy for a truly insightful interview. You can learn more about her through her website and connect with her on Instagram.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for

to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽