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Interviewing Miracle Inameti-Archibong

Welcome to a new Weekly Interviews edition where we interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.

Introducing Miracle Inameti-Archibong, Head of SEO at Erudite Agency. Based in Hampshire, is armed with a decade of experience in technical SEO and data strategy. When she isn’t doing SEO, due to the misadventures of COVID, Miracle can be found trying to make something edible from the 16kg bag of flour and 500 grams of yeast she bought from Amazon. We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽

How did you get into SEO?

I came to the UK in 2007 for a master’s in Digital Media having never heard of SEO. After my program in search of work experience, I started an internship in an online marketing company. I started in the PPC department doing keyword research and writing Ad Copy, but I really liked the investigative nature of SEO and gradually migrated to the SEO department.

What is your favourite SEO task?

Using data to show ROI on technical tasks. I love being able to show a direct relationship or a correlation between implementing technical recommendations and revenue increase.

The analysis of cause and effect and that eventual eureka moment it all comes together. Very rewarding!

What is your go-to tool or resource that you can't live without?

I deal with a lot of data analysis, forecasting, reporting, auditing, and I could not live without Excel.

What is something you learned in SEO that made you have an 'AHA' moment?

Oh my, it has been over 10 years so there are so many ‘AHA’ moments the most recent being the realisation that a lot of prolific people in the industry still suffer from imposter syndrome and the fear of keeping up with the industry’s constant evolution.

What is your proudest industry achievement?

My proudest industry achievement is being featured in the Telegraph as one of the stand-out speakers at BrightonSEO 2018 September Conference. This was such a win for me as it was my first time speaking at an industry event.

What advice would you give women who are starting out in SEO?

There is enough space for everyone to shine, do not be afraid to lend a helping hand to someone along the way, share the spotlight and don’t hog all the glory. There is a common misconception that nice girls come last, you do not have to be cutthroat to make it.

Give a shout out to a woman in the industry who inspires you and tell us why

There are so many women who have held out a helping hand or displayed random acts of kindness that are forever etched in my heart. First, there is Nichola Stott who inspired me to get into speaking. Jill Quick who I meet for the first time at the SearchLove 2019 conference. She went out of her way to make sure I was totally at ease and introduced me to everyone. I was so nervous but what she did completely changed the day for me. Since then, several other people have told me how kind she has been to them despite just meeting them for the first time. She is such a kind soul.

Kirsty Hulse, Hannah Butcher for the inspirational mentoring and coaching work they do. Areej AbuAli for being there for me before we even met.

Finally, all the amazing women in the WITSEO community who constantly give up their time to answer questions and support one another.

Finally, what empowers you to be the brilliant woman you are?

Refusing to let fear hold me back. My favourite saying is “Do it afraid”. I jump in and then I am stubbornly determined to see it through.


Thanks Miracle for a truly insightful interview. You can check out Miracle's website and connect with her on LinkedIn and Twitter.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽