Interviewing Nadia Mojahed

Welcome to a new WTSInterview edition, where we interview brilliant SEOs in our industry and share their stories with the world! WTS members are welcome to share their story by simply filling out this form; we encourage folks from all walks of life in our industry to do so.

Introducing Nadia Mojahed! Nadia is a multilingual Digital SEO consultant with a passion for inclusive digital growth. With over a decade of experience, she helps businesses expand their online lead generation and sales across MENA and European markets, blending strategic insights and hands-on expertise.

How did you get into SEO?

Since graduation, I’ve worked in marketing—which naturally evolved into digital marketing. SEO was always seen as the “tough” part, so I thought: if it’s hard, that’s exactly where I want to jump into. I soon discovered that SEO is the backbone of a strong digital presence—everything else in marketing can be informed and improved by it. What I love most is how SEO levels the playing field: you don’t need a big budget to achieve big results.

What is your favourite SEO task?

Optimizing existing content—there’s something so satisfying about unlocking new traffic from what’s already there.

What is your go-to tool or resource that you can't live without?

Finding the missing links between a website’s potential and its current performance—digging into why it’s not reaching where it should be, applying optimizations with passionate hypotheses, then patiently waiting for the results to show up in Google Search Console. Additionally, optimizing existing content is especially satisfying; there’s something powerful about unlocking new traffic from assets that are already there, just waiting to be refined.

What is something you learned in SEO that made you have an 'AHA' moment?

That SEO is less about chasing the algorithm and more about understanding people. When I started focusing on search intent and user needs, everything clicked.

What is your proudest industry achievement?

Driving a 2.5x growth in organic traffic and Amazon visibility for a global beauty brand by optimizing Arabic content across their website and product listings for the Middle East—bridging the gap between local search behavior and international brand presence.

What advice would you give those who are starting out in SEO?

Stay curious and keep testing. No blog or course can replace first hand experience.

Give a shout out to someone in the industry who inspires you, and tell us why

Areej AbuAli—for creating a space where so many of us feel seen and heard. Her work with Women in Tech SEO is a lighthouse for inclusion, support, and knowledge sharing.

Finally, what empowers you to be the brilliant person you are?

Taking a moment every day to reconnect with my journaling and "why", as well as a super good playlist.

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Thanks, Nadia, for a truly insightful interview!

You can learn more about Nadia on her website and connect with her on LinkedIn.

Check out our Interviews page for more interviews. If you've enjoyed reading this, we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽