#WTSFest Philadelphia is back September 19th, 2024 - Get your tickets.

Back to Interviews

Interviewing Orit Mutznik

Welcome to a new Weekly Interviews edition where we'll interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.

Introducing Orit Mutznik, Head of SEO at SilkFred, ex. eToro, 888 and William Hill. Orit has been in the industry since 2008, she is trilingual and specialises in in-house SEO for e-commerce, Technical SEO, International SEO, App SEO and Content Marketing. We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽

How did you get into SEO?

I started my career as a freelance translator and content writer in my teens, until I was hired to be a content writer for the SEO department. Being a curious being, I was interested in the logic behind these requests. As I was digging deeper and deeper into SEO, I realised that this where I want my career path to go.

With my new-found confidence I applied to a Junior SEO position at the same company I was working in at the time, was hired and started my 12 year journey from a junior link builder (good times :)) to Head of SEO department in different industries.

What is your favourite SEO task?

Auditing new websites, finding those problems, getting them fixed, watching that growth. Best feeling in the world, I always say I love being "the website's doctor" :)

What is your go-to tool or resource that you can't live without?

A good crawler

What is something you learned in SEO that made you have an 'AHA' moment?

Pagination. Since Adam Gent's talk in BrightonSEO April 2019 right after the rel next/prev deprecation I've learned and understood so much. I have been working on this and researching this ever since and excited ahead of my talk at BrightonSEO 2020 about my learnings around this topic.

What is your proudest industry achievement?

Achieving precious 1 on 1 time with John Mueller who reviewed my BrightonSEO pagination talk, provided some big AHA moments and loved the end product. After long years of impostor syndrome, that moment could really made me feel worthy of this achievement.
Also I'm very excited to be a co-author in Blue Array's best selling SEO book, Mastering In House SEO :)

What advice would you give women who are starting out in SEO?

First, JOIN THIS COMMUNITY! No matter where you are in the world, the Women in Tech SEO community is the most welcoming and non-judgemental community for you to ask all the questions and bring in any doubt. This is a safe place to build your confidence and experience.

Secondly, we've all been there, we've all got put down by someone more experienced. Don't let anyone get you down. You learn by making mistakes and that's ok. I got a site penalised by what I thought was good practice, so what? I appreciate all of the knowledge I accumulated getting that site out of penalty and I also succeeded and learned.

Third, be on Twitter, follow the Women in Tech SEO following list, follow Googlers, follow the SEO top publications. New information is flowing constantly.

Being up to date and keeping that curiosity alive is the best foundation for becoming a great SEO who drives results.

Give a shout out to a woman in the industry who inspires you and tell us why

Areej <3 she built a supportive community for women in SEO and she invests time to grow it with so many new ideas every day while working full time and having a life. I was one of the lucky few to attend the 1st ever meetup in a cafe, didn't know anyone, barely knew anyone in London so I was so scared but decided to come anyway and it was a wonderful experience that just grew and gave me so much personally and professionally. Despite her busy life, Areej never turns away individual members in need of support. She's an inspiration.

Another shout out goes to a woman who I also happen to be the biggest fan of, Aleyda <3 I became a fan of her work long before I met her, and learning International SEO from her in person has been a gift, not only because that workshop has become an essential part of my SEO toolset to this day (I take those slides with me to every role and constantly go back to them for a refresher or case study), but also because she was as amazing in person as she was in her writing and knowledge, that meeting her in person made me even a bigger fan. The way she happily answers every question with respect, regardless of how basic that might be and her consistent contribution to SEO community... She's the absolute best.

Finally, what empowers you to be the brilliant woman you are?

Don't stop until you get what you want, no matter how impossible it seems. Set your goal and overkill every step of the way until you get there. You'd be surprised, but you can have a killer approach to getting what you want without losing sight of being kind, supportive and caring for others.


Thanks Orit for a truly insightful interview! You can connect with Orit on Twitter and LinkedIn.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽