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Interviewing Preeti Gupta

Welcome to a new Weekly Interviews edition where we interview brilliant women in our industry and share their stories with the world! Anyone is welcome to share their story by simply filling this form, we encourage women from all walks of life in our industry to do so.

Introducing Preeti Gupta! Based in India, Preeti is an SEO coach and founder of Packted. Following her passion for teaching, she offers 1:1 SEO Coaching, courses, and resources to learn SEO through her LinkedIn, YouTube, and website.

We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽

How did you get into SEO?

I was doing my Bachelor's in Computer Applications, but I wasn't interested in the coding side of things. Coding and math make my mind break. After completing college, I was looking for different career options and digital marketing caught my attention. There were a lot of things that were interesting, but the idea of SEO stood out to me. The thought of how search engines work and how websites work was very fascinating to me. It was also an appealing idea because a lot of people have an online presence and the idea of leveraging that to gain traffic and conversions was a huge thing.

So with that, I got myself into SEO in 2021. I took a lot of free courses, studied a lot of blogs, and watched a ton of YouTube videos. To implement my learnings I took got in a few internships, made my website, Packted, and did a corporate job for 2 months.

What is your favourite SEO task?

My favorite task is the content creation process. I am a huge advocate that content is the important (if not the most important) part of a website. The task of preparing my topics, doing research about them, preparing the structure for the page and writing, and then editing it sounds so awesome to me. It is one of the tasks that takes so long cause it takes a lot of brain work but the end result is always worth it.

What is your go-to tool or resource that you can't live without?

If I were to use any one SEO tool for the rest of my life then it would be between GSC or GA4. I will choose GSC because of the functionalities it provides. It looks like it doesn't have a lot of data, but when you start drilling, you get a lot of insightful data.
And I would like to give an honorable mention to Google's official documentation. I believe it has a wealth of information and it is not utilized properly. Every time I go to it, I find something new.

What is something you learned in SEO that made you have an 'AHA' moment?

When I got to know that SEO is more than just keywords, content, or backlinks, it blew my mind. When I was exposed to websites like SEO by the Sea, and when I got to know about the depth of how search engines or SEO work, it made me reevaluate how much I know about SEO.

What is your proudest industry achievement?

I launched my website, Packted in February 2022, and it has 1.4M+ impressions on GSC. It was amazing because I was writing about SEO on my site, which is a highly competitive niche. Apart from that, I redesigned my whole website myself in June 2023. I also got a chance to be on a few podcasts, including the WTS podcast. And I have got a chance to write an article for Moz.

What advice would you give women who are starting out in SEO?

Aside from learning SEO from various sources, start finding ways to implement what you've learned. You can create a test site, or your official site and start doing things. Another thing is to never stop being curious. If you have any questions, don't hesitate to ask. Even if you think it's a dumb question, trust me, it's not. And last but not least, always test things. The testing doesn't have to be huge, it can be as small as you like. Don't just copy-paste every tactic the industry teaches you. You have to test things to find what works best for you.

Give a shout out to a woman in the industry who inspires you and tell us why
  • Tory Gray- I love her energy and how much she supports women.
  • Stevy Liakopoulou- She is the best person I have ever got in contact with. She is super supportive and she has helped me a lot.
  • Josephine Rudolf- She is a great person who has an awesome personality. She does a lot of initiatives in the WTS group and I love her pov.
Finally, what empowers you to be the brilliant woman you are?

I am always curious. I ask a lot of questions. So much so, people become frustrated with me. Also, I am a huge believer that learning never stops. I learn new things and teach myself new ways to do the old things. Apart from this, I am friendly and I love to appreciate people. And the last thing is open-mindedness. I try to look at things from other's perspectives and that helps me a lot in my life.

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Thanks Preeti for a truly insightful interview! You can connect with Preeti on LinkedIn.

To view more interviews with brilliant women, check out our Interviews page. If you've enjoyed reading this interview, then we'd love for YOU to share your story with the world! Simply fill this form here, we welcome brilliant SEOs from all walks of life! 🙌🏽