Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
During my Master’s degree studies at Robert Gordon’s University, I had an introductory course on SEO. While I wasn’t entirely sure how it related to my degree in finance, the lessons have surely served me at least as well as my MSc.
What is your favourite SEO task?
Automation, hands down. SEO involves numerous repetitive tasks that, for most, get old quickly. At the same time, these tasks are often the building blocks of the entire SEO strategy. Finding ways to get the menial labour out of the way through a developmental approach allows everyone involved to tackle more creative tasks.
What is your go-to tool or resource that you can't live without?
Ahrefs has been my bread and butter since the start of my career. While I’m not particularly in love with the design, the features and data provided have proven themselves to be of the highest calibre.
What is something you learned in SEO that made you have an 'AHA' moment?
Google NLP sentiment analysis has been a lifesaver. Through the use of their API, we could retrieve accurate feedback on the necessary improvements and how they should be done. Google NLP becomes absolutely essential in cases where little data is available.
What is your proudest industry achievement?
I am immensely proud of building my team of SEO experts that specialise in link building, on-site SEO, and implementing Python-based automation. Additionally, our efforts have allowed Oxylabs to consistently stay in the first/second place of SERPs with main money keywords.
What advice would you give women who are starting out in SEO?
Always be experimenting and try out as many SEO tactics and strategies as possible. Working with a black box algorithm has the unforeseen benefit of allowing significantly more testing and creative approaches. Make use of that benefit.
Give a shout out to a woman in the industry who inspires you and tell us why
Lily Ray. She is one of the most talented, creative, and passionate SEO minds in the industry. Her work with the EAT guidelines has been tremendous and her ability to explain them simply is uncanny.
Finally, what empowers you to be the brilliant woman you are?
Other brave women. Seeing someone who is not afraid to go the extra mile for what they want allows me to put all my doubts and uncertainties aside.
Thanks Rasa for a truly insightful interview, you can learn more about her and connect with her on LinkedIn.
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