Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
Accidentally. My degree is in creative writing. I hadn't even heard about digital marketing until I began applying for a job, any job, where I could write.
What is your favourite SEO task?
I adore blog writing. I get to learn about a range of topics and feel like I'm really helping people find answers to what they are looking for in an informative and engaging way.
What is your go-to tool or resource that you can't live without?
What is something you learned in SEO that made you have an 'AHA' moment?
Definitely the 'people also ask' boxes that Google implemented. Tools like Answer The Public are great but finding a long-tail question that has actual search volume is a long process. With people also ask boxes, it's super quick to get a feeling of what people want to know and to build useful content around that.
What is your proudest industry achievement?
Moving back into content. I feel like content is hugely undervalued, and for a long time whenever I thought about going back to content, it felt like people would believe I had taken a step backwards. But content needs people like me - someone who finishes work and moves onto writing a novel or script.
My boss always says that she has never received negative feedback about my content and I think it's because I have such a passion and put as much as I can into what I write.
What advice would you give women who are starting out in SEO?
All SEO is essential and should be valued equally. So, find the thing about SEO that makes you fall in love with it and hold on to that.
Give a shout out to a woman in the industry who inspires you and tell us why
Helen Pollitt. My first ever conference talk wasn't fun for me. A lot was riding on it; it was meant to be a confidence boost and a way to prove to myself that I am knowledgeable enough to take a space at a conference. And the nerves just got to me. I vowed never to do it again. And then I saw Helen Pollitt speak and she seemed to be having so much fun.
So, when I saw that there was a speaking slot at a Women in Tech SEO meetup, I thought I'd try one last time and create a presentation that would be fun for me to present. It went really well and I ended up speaking ALONGSIDE Helen!
Finally, what empowers you to be the brilliant woman you are?
Definitely the Women in Tech SEO group. I've been encouraged into mentorship and even put forward to be a panellist at a SEMrush event. My boss, Laura, also really empowers me. I have full control over what I write, and that makes me want to do the best work possible.
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