Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
During my last year at university, I loved the marketing module so much that I decided to do Marketing for my masters. After I graduated, I got into a graduate scheme that was rotational and my first role was as a Junior SEO Executive. I was in that role for 6 months without rotating and by the time it came to rotation, I decided I wanted to stay in SEO because it was an awesome fit for me. Combining my first degree (IT Management) with my masters (Marketing); I guess SEO was always my calling.
What is your favourite SEO task?
My favourite SEO task has got to be the content side. Although I have mostly been doing Technical SEO, nothing beats keyword mapping and writing meta titles, descriptions, body copy etc. It allows me to be creative.
What is your go-to tool or resource that you can't live without?
Recently I was introduced to Sitebulb and my goodness its' AMAZING!! I like things that are simple and make my life easier and Sitebulb does just that!
The Google extension, SEO Meta In One Click, is absolutely beautiful to use, I get to know what I need to know in seconds so I enjoy using that. Keyword Everywhere is another go to tool for me cause again, writing meta data is absolutely fun and it allows me to see what keywords are doing well.
Lastly an honourable shoutout to Pi-Datametrics and Brightedge because they're amazing platforms.
What is something you learned in SEO that made you have an 'AHA' moment?
I always came across the issue of multiple H1s on sites and I just never know how to look for them without cheating and using Brightedge but then I finally learned that I can inspect the code and search for <h1> and it comes up! It was such an AHA moment for me because I'm not extremely technical and just knowing that trick was life changing.
What is your proudest industry achievement?
My proudest industry achievement is starting B-DigitalUK with my friend Wilhemina. We felt there was a gap in Black Talent within the industry and this is not to say black people were not around but we didn't know of each other. For us, we felt it is vital that we were able to see representations of ourselves everywhere especially at major conferences where it looks whitewashed. We wanted to educate black students about the industry and how it is a viable route so when we launched B-DigitalUK, the reception blew us away! We were being involved in discussions to do with Diversity & Inclusion which is a passion of mine and the support so far has been crazy.
What advice would you give women who are starting out in SEO?
Don't enter the industry trying to be like someone else, always aim to be yourself especially when it comes to your skillset.
Be true about what you enjoy in SEO and it's fine if you are not technical, you don't have to be. SEO has so many layers, you just need to find your spot and remember to keep learning and developing how YOU want so you become the best version of yourself in this crazy SEO world.
Give a shout out to a woman in the industry who inspires you and tell us why
Wilhemina Gilbertson-Davis: My Friend, my sister! She inspires me because she is a go-getter and she doesn't let anything get in her way. The way she supports others is beautiful.
Areej AbuAli: B-DigitalUK was birthed during a Women In Tech SEO conference and seeing what she has done with the platform really pushed us to do the same for black people. She was able to create something so powerful and it's truly remarkable to see. She basically forced the industry to see women as major players and I love it.
Miracle Inameti-Archibong: I think she is such a badass with SEO, she has a breath of technical SEO knowledge and I would like to one day be in a position to be Head of SEO (god willing) or freelance SEO. I think she is basically superwoman in the industry and I love seeing a black woman doing her thing.
Finally, what empowers you to be the brilliant woman you are?
I think what empowers me to be who I am today is my faith. Just knowing that with God I can do all things, I continue to push myself and be a better version each time. I feel my limitations does not reflect the capabilities of God and if he believes in me and says I can do it...then I must be able to.
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