Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
After my master's degree, I joined an IT company, but within a few months, I realized this is not what I was looking for. While searching for something I would love to do, I came across an opportunity to work in SEO for international brands. And that was my cue!
I started enjoying digital marketing and worked majorly for SEO as a channel. With my time in Dentsu (Merkle Sokrati), I achieved many milestones and lots of case studies for my clients.
What is your favourite SEO task?
Auditing and Innovation is what I enjoy the most while working. I feel electrified while working on technical activities and exploring technology advancement integration in SEO like Artificial Intelligence, Automation, MUM, etc. I love to study Google's development in the search ecosystem.
What is your go-to tool or resource that you can't live without?
I love Google Analytics, Power BI and Data Studio. In particular, it's interesting to see how data analysis and visualization can change the way we work and helps us transform our efforts into strategy and impact. Apart from these, I have a deep affection for SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
What is something you learned in SEO that made you have an 'AHA' moment?
There have been plenty of "AHA" moments to start with, Every time a new Google Algorithm update comes, it leaves us with AHA moments for our clients. It was a eureka moment for me to see my blog post ranking for a Featured Snippet.
What is your proudest industry achievement?
I feel immensely proud to show off my SEO success in the form of case studies that the team and myself achieved. These accomplishments are across all the organic channels including SEO, ASO YouTube SEO.
What advice would you give women who are starting out in SEO?
Never Stop Learning! That's the main thing that will help you succeed. Always be ready to explore and experiment with new things. This will help in keeping you on top of your game.
Give a shout out to a woman in the industry who inspires you and tell us why
There are so many talented and incredible women in the industry that inspires me. To start with Lily Ray, Aleyda Solis, and Sara Taher, I just love their work.
The SEO warrioresses who have inspired and encourage me to go above and beyond in my work - Sai Deshmukh, Manasi Deshmukh, Amruta Khemnar, and Rhea Daga. Thanks for all your support and learning in my journey.
Finally, I also like to mention Areej AbuAli for her amazing work with WTS. Your prowess in this field is admirable.
Finally, what empowers you to be the brilliant woman you are?
Being inquisitive, confident and passionate about the work. Knowledge is perpetual. Give your 100% and keep trying! If you love what you do then success will follow in your footsteps.
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