Welcome to a new
We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 💪🏽
How did you get into SEO?
After several years in engineering in a large corporation, I took a digital marketing course to learn about SEO, PPC, Analytics and more. I realized how interconnected all the digital marketing disciplines are. SEO and Local SEO are so important for a business to gain search visibility. Technical SEO and Analytics are essential to improve and track website performance. I am now a digital marketing consultant and owner of a digital marketing agency and help clients with SEO and PPC marketing strategies, and website development.
What is your favourite SEO task?
I enjoy local SEO, on-page and technical SEO optimization. Websites have to be SEO-optimized with the right tags, site architecture and URL structure when built to increase search visibility. When we build new websites, we stress the importance of including SEO optimization when the website is built.
What is your go-to tool or resource that you can't live without?
Google Analytics and Google Search Console. They are so important for tracking organic traffic, marketing channels and website performance. By understanding the ranking keywords, key landing pages and exit pages, and engagement time, you can improve your SEO strategy.
What is something you learned in SEO that made you have an 'AHA' moment?
The importance of website page speed and technical layout to improve SEO rankings and retain customers. Also the importance of publishing regular blog posts targeting relevant keywords.
What is your proudest industry achievement?
Our digital marketing agency was honoured to receive several awards in 2022 including Best Digital Marketing Agency in Plano, Best Web Designers in Plano and Best Web Developers in Plano from Expertise.com.
What advice would you give women who are starting out in SEO?
SEO is a powerful marketing method that is constantly changing. Google makes constant updates to their search algorithms. It is essential to keep learning to stay up to date. Helping clients improve their search rankings provides a great deal of personal satisfaction.
Give a shout out to a woman in the industry who inspires you and tell us why
Joy Hawkins and Aleyda Solis. Joy provides some great articles and tips on local SEO, and Aleyda's weekly SEOFOMO newsletter is very informative.
Finally, what empowers you to be the brilliant woman you are?
I enjoy constant learning. Digital Marketing is constantly evolving and it is important to learn constantly to stay up to date. With AI and automation, we can expect more changes on the horizon.
Thanks to Tanuja for a truly insightful interview. You can check out her website and connect with her on LinkedIn and Twitter.
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