Welcome to a new
How did you get into SEO?
Almost 12 years ago, I decided to start a travel site which would cover travel tips and guides on lesser-known European destinations. The first phase consisted of setting up the site from the ground up and implementing tracking. The next question that popped up was - how do I market it? By analyzing the competition and doing keyword research, I entered an exciting world of SEO. I was a student with zero marketing budget, so organic growth was the only way to go. Over the years I had a chance to try different stuff - social media, affiliate marketing, podcasting, etc. but SEO is my favourite by far.
What is your favourite SEO task?
I enjoy keyword research. It can really uncover the behavioural patterns of your customers and show potential pain points they face. Related to that, and as an obvious next step, would be setting an SEO content strategy that answers the user intent and solves their problems. I also love content optimization and auditing.
What is your go-to tool or resource that you can't live without?
Google Search Console, Ahrefs, HotJar, Google Docs and Trello.
What is something you learned in SEO that made you have an 'AHA' moment?
There are a couple of things:
Processes can be crucial, but they are often overlooked. A good process can help you scale faster.
SEO is an interdisciplinary field.
A lot of times it’s about empathy and the ability to put yourself in your customers’ shoes.
What is your proudest industry achievement?
I feel proudest when I see that my work gets to help other people. I often get emails/LinkedIn messages from people thanking me for content that helped them solve a problem or informed them about a topic. Also, having founded a travel site, I also had an opportunity to work on many things - collaborating with tourism organizations from Europe and different brands on sponsored campaigns, attending the World Tourism Forum etc.
What advice would you give women who are starting out in SEO?
Don’t be afraid to ask questions. And that goes both ways. Seek help when you need it. And be curious because SEO is a dynamic field.
Give a shout out to a woman in the industry who inspires you and tell us why
Areej AbuAli for starting Women in Tech SEO and Aleyda Solis for being a super active member in the SEO world. Her SEO learning resources are a great example. I’d also like to give a shoutout to the women at Wise whom I get to work with on a daily basis. They’re such an amazing and smart bunch.
Finally, what empowers you to be the brilliant woman you are?
Infinite curiosity. Receiving support and giving support. And also, doing work that aligns with my values.
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