How to Measure the Impact of your SEO Changes with Causal Impact

In this article you will learn how to do it with Causal Impact, a data analytics package developed by Google that allows you to clearly display the effect of a change on a variable and also help you with business cases and decision making. And don’t worry, you don’t need to be a statistics or programming genius.

Giulia Panozzo - Founder, Neuroscientive

September 2023

Why You Should be Paying Attention to Your Google Shopping Feed

Why You Should be Paying Attention to Your Google Shopping Feed as an SEO

Mary Albright - Head of SEO, GOAT Group

September 2023

How to Create Demand for Niche Businesses

How to Create Demand for Niche Businesses When You're Stuck in a Keyword Research Rut

Morgan Petrov - SEO Lead, Chartis.io

August 2023

Dealing with Duplicate Content: Canonicalization in Detail

Dealing with Duplicate Content: Canonicalization in Detail

Ebere Jonathan - Freelance Technical SEO Specialist

August 2023

SEO to MVP – Thriving in your role in just 90 days

As SEOs, we’re great at building roadmaps for technical fixes or content releases, but not always so practised at writing them for our careers. A 90-day career roadmap can help you to identify what you can do in a short time-period to set yourself up for future success.

Helen Pollitt - Director of SEO at Getty Images

August 2023