Knowledge Hub

4 headshots of WTSKnowledge authours in small circles on a colourful Women in Tech SEO branded background.

Introducing WTSKnowledge

In depth articles about the latest SEO & marketing industry trends & updates. Learn about our publication & what makes it different from others.

Areej AbuAli - Founder

June 2024

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It’s not you - it’s Google Search Console | Women in Tech SEO

It’s not you - it’s Google Search Console

Raiders of the Lost Console: A Thrilling Adventure in the Dark World of Google Search Console Data (in 11 Chapters)

Gianna Brachetti-Truskawa - Senior Product Manager SEO, DeepL S.E.

March 2024

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SEO for Government Websites | Women in Tech SEO

SEO for Government Websites

This article serves as a guide for SEOs working in or with government agencies.

Veniz Maja V Guzman - SEO Expert, Promet Source

March 2024

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How to 10X Your Content Production with AI | Women in Tech SEO

How to 10X Your Content Production with AI

This article covers tactics on how to use AI to supercharge your content production, without losing your voice or rankings.

Julia McCoy - President & Partner, Content at Scale

February 2024

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Creating, Optimizing and Tracking Content Without Google Analytics | Women in Tech SEO

Creating, Optimizing and Tracking Content Without Google Analytics

This article covers the process of creating optimized content without having access to analytics data.

Emily Gertenbach - Founder, (e.g.) creative content

February 2024

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How Custom Extractions Can Level Up Your Reporting | Women in Tech SEO

How Custom Extractions Can Level Up Your Reporting

This article shares some custom extraction ideas, highlights the benefits these can bring, and shows how these custom extracts can help you level up your SEO reporting and analysis.

Michelle Race - Senior Technical SEO, Lumar

January 2024

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Ecommerce Product Page Optimization | Women in Tech SEO

Ecommerce Product Page Optimization

This article dives into the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.

Jamie D'Alessandro - Sr. SEO Specialist, Amsive

January 2024

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Language Inclusivity in Multilingual SEO | Women in Tech SEO

Language Inclusivity in Multilingual SEO

This article explores a handful of language theories, and shares some practical strategies to help you integrate inclusive language into your digital content.

Veruska Anconitano - Multilingual SEO & Localization Consultant

November 2023

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How to Train SEOs for the Future of Search | Women in Tech SEO

How to Train SEOs for the Future of Search

In this article, Natasha shares her thoughts on what’s wrong with how we train SEOs right now, how that needs to change for the future, and practical tips and exercises to train other SEOs yourself.

Natasha Burtenshaw-deVries - Senior SEO Lead, Flywheel Digital

October 2023

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ADHDSEOWTF: How to Do SEO With ADHD | Women in Tech SEO

ADHDSEOWTF: How to Do SEO With ADHD

Doing SEO with ADHD can be a lot - so here are the tips and tricks I've learned from years of chaotic content strategy that might help to make it a bit easier.

Hannah Brady - Senior Content Strategist, connective3

October 2023

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London Speakers & Agenda Now Live!

The same WTSFest experience you love - welcoming, kind, connecting, & helpful - with a few more voices & insights 💜

15 brilliant experts on stage (instead of our usual 10) & 2 wonderful hosts!

We're launching our Connect Session - 2 panels of experts talking about the latest industry trends.

See you at the Barbican on Friday, March 19th 2027!

Promotional graphic for Women in Tech SEO Festival London featuring 17 speaker headshots. Text reads: “Women in Tech SEO Festival — March 19th 2027 — London.”