Knowledge Hub

The SEO's Guide to Google Ads: What You Need to Know to Get Started

Discover how to use your SEO knowledge to create effective Google Ads campaigns and achieve your advertising goals.

Jyll Saskin Gales - Founder, Inside Google Ads

July 2024

Digging into the Video Content Modules of Google’s API Leak

In this article, Emina digs into what the Google API leak documentation might teach us about how to optimise video content

Emina Demiri-Watson - Head of Digital Marketing, Vixen Digital

July 2024

Using ARIMA, Prophet, and Causal Impact to Prove SEO Success

In this article, we will look at three tools – ARIMA (AutoRegressive Integrated Moving Average), Facebook's Prophet, and Causal Impact - and demonstrate how they can be leveraged to analyze SEO data effectively.

Jess Peck - Data Scientist, Weedmaps

May 2024

Personal Branding for SEO Professionals

Stand out and land dream clients with powerful personal branding strategies. Learn how to amplify your voice, showcase your expertise, and become the go-to SEO authority.

Minnie Mururi - Founder, Witty Content Writers

May 2024

Harnessing ChatGPT for SEO Automation: A Beginner-Friendly Tutorial

In this article, discover how ChatGPT helps streamline workflows through automation, without the need for coding knowledge. Explore the significance of automation in SEO and learn how ChatGPT can revolutionize your approach.

Roxana Stingu - Head of Search and SEO, Alamy

May 2024

Be an SEO Chameleon: How to Get a “YES” from Stakeholders

This article will share how to get that highly-coveted “Yes!” from different types of stakeholders, plus share suggestions to keep building momentum when working in enterprise SEO.

Ashleigh Noad - Senior SEO Consultant, Builtvisible

April 2024

The Introverts’ Guide to Client Services

The article will walk you through helpful methods to build client relationships, to make each call or meeting less scary, and to get to the point where meetings and calls simply form a normal part of your working day.

Hannah Butcher - Freelance Marketer, Agency Angel

April 2024

It’s not you - it’s Google Search Console

Raiders of the Lost Console: A Thrilling Adventure in the Dark World of Google Search Console Data (in 11 Chapters)

Gianna Brachetti-Truskawa - Senior Product Manager SEO, DeepL S.E.

March 2024

SEO for Government Websites

This article serves as a guide for SEOs working in or with government agencies.

Veniz Maja V Guzman - SEO Expert, Promet Source

March 2024