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How to Translate SEO KPIs into Business Impact

Learn how to connect SEO KPIs to real business outcomes by translating rankings, traffic, and conversions into revenue impact, growth opportunities and ROI that leadership teams actually care about.

Alyssa Corso - SEO Consultant

May 2026

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Agency, In-House, or Freelance? How to Choose the Right SEO Career for You

Explore the benefits, challenges, and career progression opportunities of agency, in-house, and freelance SEO to find the right path for you.

Kelly Stanze - Senior Discoverability Manager, Native Digital

May 2026

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How to Build SEO Habits that Deliver Consistent Results

A practical guide to building daily, weekly, and monthly SEO habits that reduce stress, prevent burnout, and deliver consistent results.

Kelly-Anne Crean - Head of Operations, Koozai

March 2026

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Agency-side Technical SEO: What Matters (& What Doesn’t) with the emergence of AI

In this Slack AMA recap, Tory Gray and Patrick Hathaway share practical insights on technical SEO priorities, AI search, experimentation, and gaining stakeholder buy-in.

Hannah Smith - Head of Content, Women in Tech SEO

March 2026

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How to Set Goals You Can Actually Achieve – WTSTalk with Hannah Smith

Learn why goals fail and how to set achievable challenges by focusing on emotion management, realistic ambition, and time constraints.

Hannah Smith - Head of Content, Women in Tech SEO

February 2026

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AI Search Unpacked: AMA with Emina Demiri-Watson

In this Slack AMA, Emina Demiri-Watson shares practical insights on AI search, GEO, LLM optimisation, brand visibility, and how SEO teams should adapt without chasing hype.

Emina Demiri-Watson - Head of Digital Marketing at Vixen Digital

January 2026

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From Self-Doubt to Confidence: AMA with Tazmin Suleman

For 1 hour, Tazmin shared candid advice in the #wts-amplify-me Slack channel on marketing careers, community, and confidence - offering practical insights and encouragement for anyone finding their way in the industry.

Tazmin Suleman - Founder & Coach

December 2025

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All things Local SEO: AMA with Claire Carlile

For 1 hour, Claire Carlile answered questions from WTS members in the #seo-local channel, covering everything from managing Google Business Profiles and local citations to rebrands, link building, and optimising for AI and evolving search.

Claire Carlile - Local Visibility Expert at Whitespark

November 2025

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Find your Freelancing Flow: AMA with Alice Rowan

For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.

Alice Rowan - Freelance Website Copywriter & SEO consultant

September 2025

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Find your Freelancing Flow: AMA with Alice Rowan

For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.

Hannah Smith - Head of Content, Women in Tech SEO

September 2025

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