Knowledge Hub

All things Local SEO: AMA with Claire Carlile

For 1 hour, Claire Carlile answered questions from WTS members in the #seo-local channel, covering everything from managing Google Business Profiles and local citations to rebrands, link building, and optimising for AI and evolving search.

Claire Carlile - Local Visibility Expert at Whitespark

November 2025

Find your Freelancing Flow: AMA with Alice Rowan

For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.

Alice Rowan - Freelance Website Copywriter & SEO consultant

September 2025

Your Pitch to Speak Playbook: AMA with Hannah Smith

For 1 hour, Hannah answered WTS member questions posted in our #general-motivation channel, on all things pitching to speak - from choosing the right conferences, to finding your unique talk angle, to overcoming imposter syndrome.

Hannah Smith - Creative Content Consultant, Worderist

September 2025

SEO Interview Playbook: AMA with Helen Pollitt

Get real-world tips on how to ace your next SEO interview from Helen Pollitt. From tackling tough questions to showing off your skills, this AMA has you covered.

Helen Pollitt - Director of SEO at Getty Images

September 2025

How to plan your time around your SEO roadmap

Learn how to structure your schedule around you SEO roadmap with the 50-30-20 rule to stay focused, flexible, and in control — even when priorities pile up.

Sara Vordermeier - Content Marketing Manager

May 2025

Building and Growing a Successful Agency

Learn how to build and grow a successful agency

Ashley Segura - Head of Marketing & Content Strategy

December 2024

Personal Branding for SEO Professionals

Stand out and land dream clients with powerful personal branding strategies. Learn how to amplify your voice, showcase your expertise, and become the go-to SEO authority.

Minnie Mururi - Founder, Witty Content Writers

May 2024

Be an SEO Chameleon: How to Get a “YES” from Stakeholders

This article will share how to get that highly-coveted “Yes!” from different types of stakeholders, plus share suggestions to keep building momentum when working in enterprise SEO.

Ashleigh Noad - Senior SEO Consultant, Builtvisible

April 2024

The Introverts’ Guide to Client Services

The article will walk you through helpful methods to build client relationships, to make each call or meeting less scary, and to get to the point where meetings and calls simply form a normal part of your working day.

Hannah Butcher - Freelance Marketer, Agency Angel

April 2024