Knowledge Hub

Agency-side Technical SEO: What Matters (& What Doesn’t) with the emergence of AI

In this Slack AMA recap, Tory Gray and Patrick Hathaway share practical insights on technical SEO priorities, AI search, experimentation, and gaining stakeholder buy-in.

Hannah Smith - Head of Content, Women in Tech SEO

March 2026

How to Set Goals You Can Actually Achieve – WTSTalk with Hannah Smith

Learn why goals fail and how to set achievable challenges by focusing on emotion management, realistic ambition, and time constraints.

Hannah Smith - Head of Content, Women in Tech SEO

February 2026

AI Search Unpacked: AMA with Emina Demiri-Watson

In this Slack AMA, Emina Demiri-Watson shares practical insights on AI search, GEO, LLM optimisation, brand visibility, and how SEO teams should adapt without chasing hype.

Emina Demiri-Watson - Head of Digital Marketing at Vixen Digital

January 2026

From Self-Doubt to Confidence: AMA with Tazmin Suleman

For 1 hour, Tazmin shared candid advice in the #wts-amplify-me Slack channel on marketing careers, community, and confidence - offering practical insights and encouragement for anyone finding their way in the industry.

Tazmin Suleman - Founder & Coach

December 2025

All things Local SEO: AMA with Claire Carlile

For 1 hour, Claire Carlile answered questions from WTS members in the #seo-local channel, covering everything from managing Google Business Profiles and local citations to rebrands, link building, and optimising for AI and evolving search.

Claire Carlile - Local Visibility Expert at Whitespark

November 2025

Find your Freelancing Flow: AMA with Alice Rowan

For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.

Alice Rowan - Freelance Website Copywriter & SEO consultant

September 2025

Find your Freelancing Flow: AMA with Alice Rowan

For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.

Hannah Smith - Head of Content, Women in Tech SEO

September 2025

SEO Interview Playbook: AMA with Helen Pollitt

Get real-world tips on how to ace your next SEO interview from Helen Pollitt. From tackling tough questions to showing off your skills, this AMA has you covered.

Helen Pollitt - Director of SEO at Getty Images

September 2025

How to plan your time around your SEO roadmap

Learn how to structure your schedule around you SEO roadmap with the 50-30-20 rule to stay focused, flexible, and in control — even when priorities pile up.

Sara Vordermeier - Content Marketing Manager

May 2025