🌹 Join us in Rose City next month for WTSFest Portland - May 7th 2026
🌹 Join us in Rose City next month for WTSFest Portland - May 7th 2026
How AI Agents Make SEOs More Valuable (Not Less!)
In this article, Marie-Paule explores how AI agents elevate SEO roles, shifting focus from execution to system design, strategy and decision-making.
Marie-Paule Kenmogne - Founder of Fertility SEO
April 2026
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Mining Customer Reviews for Content Creation using a Custom GPT
Learn how to mine customer reviews with a custom GPT to uncover content ideas, FAQs, and website improvements based on real feedback.
Catherine Kim - SEO Specialist, Logic Inbound
March 2026
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Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space
An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.
Dawn Anderson - SEO Consultant and Founder, Bertey
March 2026
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From Archive to Asset: How to Optimise Existing Videos for Search & AI in 2026
Discover how optimising your existing video library boosts AI citations, YouTube visibility, and search performance without creating new content.
Georgie Kemp - SEO Lead, VEED
February 2026
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Why Product Feeds Deserve More Love (Beyond PPC)
A practical guide to why product feeds matter far beyond PPC. Learn how optimising titles, attributes, GTINs, images, and categories boosts both paid and organic visibility, strengthens Google Merchant Center performance, and bridges the gap between SEO and PPC teams.
Meriem Nacer - Paid Media Consultant, Coach & Trainer
November 2025
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Visibility is a byproduct of trust
Why trust comes before visibility, how to build trust, & how community is the key to unlocking sustainable organic growth.
Erin Simmons (they/them) - Managing Director, The WTS Community
October 2025
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Next-Level Sitemaps: Advanced Strategies and Creative Uses for SEO
Discover how to make the most of sitemaps with practical tips from managing sites with millions of pages. Learn how to keep sitemaps fresh, break them into manageable chunks, boost canonical signals, and even gain insights into competitors’ strategies.
Eleni Tarantou - SEO Specialist
October 2025
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Enterprise SEO Strategy: Winning with Internal Alignment
Struggling with silos in enterprise SEO? Learn how to align teams, earn executive buy-in, and turn SEO from firefighting into a true growth strategy.
Jojo Furnival - Marketing Manager
September 2025
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7 Important Marketing Reminders I Learned From The Mini MBA
Fascinating nuggets of wisdom, unusual case studies, memorable quotes, and surprising insights that have reinspired and reenergised my marketing.
Jojo Furnival - Marketing Manager
July 2025
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7 Ways to Boost AI Overview Visibility
A practical, research-backed guide with 7 proven strategies to boost your visibility in Google’s AI Overviews—featuring expert insights, industry data, and hands-on SEO tips to help your content earn top placement in AI-generated results.
Dii Pooler - Founder, Pooler Digital
June 2025
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