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Knowledge Hub

Using ARIMA, Prophet, and Causal Impact to Prove SEO Success

In this article, we will look at three tools – ARIMA (AutoRegressive Integrated Moving Average), Facebook's Prophet, and Causal Impact - and demonstrate how they can be leveraged to analyze SEO data effectively.

Jess Peck - Data Scientist, Weedmaps

May 2024

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SEO for Government Websites

This article serves as a guide for SEOs working in or with government agencies.

Veniz Maja V Guzman - SEO Expert, Promet Source

March 2024

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Creating, Optimizing and Tracking Content Without Google Analytics

This article covers the process of creating optimized content without having access to analytics data.

Emily Gertenbach - Founder, (e.g.) creative content

February 2024

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How to Measure the Impact of your SEO Changes with Causal Impact

In this article you will learn how to do it with Causal Impact, a data analytics package developed by Google that allows you to clearly display the effect of a change on a variable and also help you with business cases and decision making. And don’t worry, you don’t need to be a statistics or programming genius.

Giulia Panozzo - Founder, Neuroscientive

September 2023

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Dealing with Duplicate Content: Canonicalization in Detail

Dealing with Duplicate Content: Canonicalization in Detail

Ebere Jonathan - Freelance Technical SEO Specialist

August 2023

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