Knowledge Hub

All things Local SEO: AMA with Claire Carlile

For 1 hour, Claire Carlile answered questions from WTS members in the #seo-local channel, covering everything from managing Google Business Profiles and local citations to rebrands, link building, and optimising for AI and evolving search.

Claire Carlile - Local Visibility Expert at Whitespark

November 2025

Optimising Category Pages for AI Visibility

Learn how to future-proof your eCommerce category pages for AI search. Dena Warren shares a 5-step framework to boost visibility in AI results.

Dena Warren - SEO Lead

November 2025

Survival Strategies for Publishers in Google’s Current Search Environment

Erin examines how Google’s changes are impacting publishers and shares strategies to adapt, create deeper content, and build resilience beyond Google.

Erin Rooney Doland - Associate Director, SEO

October 2025

Visibility is a byproduct of trust

Why trust comes before visibility, how to build trust, & how community is the key to unlocking sustainable organic growth.

Erin Simmons (they/them) - Managing Director, The WTS Community

October 2025

Next-Level Sitemaps: Advanced Strategies and Creative Uses for SEO

Discover how to make the most of sitemaps with practical tips from managing sites with millions of pages. Learn how to keep sitemaps fresh, break them into manageable chunks, boost canonical signals, and even gain insights into competitors’ strategies.

Eleni Tarantou - SEO Specialist

October 2025

Find your Freelancing Flow: AMA with Alice Rowan

For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.

Alice Rowan - Freelance Website Copywriter & SEO consultant

September 2025

Find your Freelancing Flow: AMA with Alice Rowan

For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.

Hannah Smith - Head of Content, Women in Tech SEO

September 2025

Enterprise SEO Strategy: Winning with Internal Alignment

Struggling with silos in enterprise SEO? Learn how to align teams, earn executive buy-in, and turn SEO from firefighting into a true growth strategy.

Jojo Furnival - Marketing Manager

September 2025

SEO Interview Playbook: AMA with Helen Pollitt

Get real-world tips on how to ace your next SEO interview from Helen Pollitt. From tackling tough questions to showing off your skills, this AMA has you covered.

Helen Pollitt - Director of SEO at Getty Images

September 2025