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Knowledge Hub

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Introducing WTSKnowledge

In depth articles about the latest SEO & marketing industry trends & updates. Learn about our publication & what makes it different from others.

Areej AbuAli - Founder

June 2024

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From Scraping to Strategy: Customer Review Sentiment Analysis | Women in Tech SEO

From Scraping to Strategy: Customer Review Sentiment Analysis

[Webinar Recap] Learn how to analyse customer reviews, uncover sentiment insights and turn review data into SEO content and business opportunities.

WTS Team - Team

July 2026

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Navigating Google’s AI Mode: A Guide for Local Businesses | Women in Tech SEO

Navigating Google’s AI Mode: A Guide for Local Businesses

Learn how Google AI Mode is changing local search, the risks it creates for businesses, and practical ways to improve visibility, accuracy, and trust.

Miriam Ellis - Local SEO columnist, Whitespark

July 2026

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Structure, Meaning, Clarity: A Technical Playbook for Accessibility, SEO, and AI Search | Women in Tech SEO

Structure, Meaning, Clarity: A Technical Playbook for Accessibility, SEO, and AI Search

[Webinar Recap] Discover how accessibility, technical SEO and AI search connect through a practical framework for structure, meaning and clarity.

WTS Team - Team

July 2026

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How I grew my Pinterest account from zero to 500K+ monthly views in just 60 days | Women in Tech SEO

How I grew my Pinterest account from zero to 500K+ monthly views in just 60 days

Learn how Boluwa Olojo grew a Pinterest account from zero to 500K+ monthly views in 60 days using long-tail keywords, optimised pins & consistent search-led content.

Boluwa Olojo - Growth & Performance Marketing Specialist

July 2026

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What Building a Search Engine Taught me about SEO | Women in Tech SEO

What Building a Search Engine Taught me about SEO

[AMA Recap] Discover what building a search engine reveals about SEO architecture, technical priorities, AI workflows and agentic ecommerce.

Roxana Stingu - Head of SEO, Alamy LTD

July 2026

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Future-Proof Your Marketing: How to Build and Maintain Systems that Scale Beyond the Trends | Women in Tech SEO

Future-Proof Your Marketing: How to Build and Maintain Systems that Scale Beyond the Trends

Learn how to build marketing systems that scale with your business. Discover practical ways to create connected campaigns, strengthen cross-channel collaboration & future-proof your marketing beyond changing trends.

Raycheal Proctor - Marketing Director, Unlimited Mixed Marketing

July 2026

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SEO is a Marketer's Superpower, and You've Been Underselling It | Women in Tech SEO

SEO is a Marketer's Superpower, and You've Been Underselling It

Discover why SEO is more than a marketing channel. Nicole Lee explores how search builds stronger marketers through customer insight, systems thinking, positioning & leadership skills.

Nicole Lee - Head of Marketing (North America), Wati

July 2026

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Claim Your Voice: A Framework for Telling Your Professional Story | Women in Tech SEO

Claim Your Voice: A Framework for Telling Your Professional Story

Jess Jurva shares a practical framework for telling your professional story with confidence, helping you articulate who you are, what you stand for & the value you bring in any career conversation.

Jess Jurva - Chief Customer Officer

June 2026

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Winning the AEO Race | Women in Tech SEO

Winning the AEO Race

Learn why SEO alone is no longer enough & how citation analysis, share of voice and machine-readable content can help improve your visibility across answer engines and AI-powered search.

Christina Clark - Head of Product Growth, HubSpot

June 2026

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