đź‘• WTSMerch now available
🎟️ WTSFest tickets on sale for Melbourne, London, Portland, & Philadelphia
đź‘• WTSMerch now available
🎟️ WTSFest tickets on sale for Melbourne, London, Portland, & Philadelphia
New
Next-Level Sitemaps: Advanced Strategies and Creative Uses for SEO
Discover how to make the most of sitemaps with practical tips from managing sites with millions of pages. Learn how to keep sitemaps fresh, break them into manageable chunks, boost canonical signals, and even gain insights into competitors’ strategies.
Eleni Tarantou - SEO Specialist
October 2025
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Be an SEO Chameleon: How to Get a “YES” from Stakeholders
This article will share how to get that highly-coveted “Yes!” from different types of stakeholders, plus share suggestions to keep building momentum when working in enterprise SEO.
Ashleigh Noad - Senior SEO Consultant, Builtvisible
April 2024
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The Introverts’ Guide to Client Services
The article will walk you through helpful methods to build client relationships, to make each call or meeting less scary, and to get to the point where meetings and calls simply form a normal part of your working day.
Hannah Butcher - Freelance Marketer, Agency Angel
April 2024
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It’s not you - it’s Google Search Console
Raiders of the Lost Console: A Thrilling Adventure in the Dark World of Google Search Console Data (in 11 Chapters)
Gianna Brachetti-Truskawa - Senior Product Manager SEO, DeepL S.E.
March 2024
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SEO for Government Websites
This article serves as a guide for SEOs working in or with government agencies.
Veniz Maja V Guzman - SEO Expert, Promet Source
March 2024
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How to 10X Your Content Production with AI
This article covers tactics on how to use AI to supercharge your content production, without losing your voice or rankings.
Julia McCoy - President & Partner, Content at Scale
February 2024
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Creating, Optimizing and Tracking Content Without Google Analytics
This article covers the process of creating optimized content without having access to analytics data.
Emily Gertenbach - Founder, (e.g.) creative content
February 2024
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How Custom Extractions Can Level Up Your Reporting
This article shares some custom extraction ideas, highlights the benefits these can bring, and shows how these custom extracts can help you level up your SEO reporting and analysis.
Michelle Race - Senior Technical SEO, Lumar
January 2024
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Ecommerce Product Page Optimization
This article dives into the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.
Jamie D'Alessandro - Sr. SEO Specialist, Amsive
January 2024
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Language Inclusivity in Multilingual SEO
This article explores a handful of language theories, and shares some practical strategies to help you integrate inclusive language into your digital content.
Veruska Anconitano - Multilingual SEO & Localization Consultant
November 2023
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