Navigating the Content Marketing Identity Crisis

Blogging isn’t dead, but audience misalignment is a real problem. Learn why content succeeds when it speaks to the right people.

Danielle Escaro - Content Marketing Manager, Oncrawl

March 2026

How to Build SEO Habits that Deliver Consistent Results

A practical guide to building daily, weekly, and monthly SEO habits that reduce stress, prevent burnout, and deliver consistent results.

Kelly-Anne Crean - Head of Operations, Koozai

March 2026

How to Get Buy-in for SEO with Data Storytelling

This guide explains how to secure SEO buy-in using data storytelling, helping teams communicate impact, justify resources, and get initiatives prioritised.

Tina Reis - Senior SEO Consultant, NP Digital

March 2026

Agency-side Technical SEO: What Matters (& What Doesn’t) with the emergence of AI

[AMA Recap] Explore technical SEO priorities for the AI search era, with practical advice on experimentation, prioritisation and stakeholder buy-in.

Hannah Smith - Head of Content, Women in Tech SEO

March 2026

Mining Customer Reviews for Content Creation using a Custom GPT

Learn how to mine customer reviews with a custom GPT to uncover content ideas, FAQs, and website improvements based on real feedback.

Catherine Kim - SEO Specialist, Logic Inbound

March 2026

Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space

An evidence-based breakdown of generative information retrieval myths, separating SEO misinformation from fundamentals across chunking, information gain, and LLMs.txt.

Dawn Anderson - SEO Consultant and Founder, Bertey

March 2026

From Archive to Asset: How to Optimise Existing Videos for Search & AI in 2026

Discover how optimising your existing video library boosts AI citations, YouTube visibility, and search performance without creating new content.

Georgie Kemp - SEO Lead, VEED

February 2026

Why Going Viral Isn’t the Flex Your Boss Thinks It Is: How to Craft Content with Purpose

Zoe’s WTSFest London talk challenges the obsession with going viral and introduces her PURPOSES framework - a practical system for creating strategic, multi-platform content built on trust, clarity and long-term impact.

Zoe Burke - Head of Content, Brand & Social Bridebook

February 2026

From Retrieval to Selection: How AI Chooses Content

A practical guide to Selection Rate Optimization, explaining how AI systems choose content and what makes pages safe to cite.

Aimee Jurenka - SEO Strategist

February 2026