🌲 WTSFest Portland - May 7th 2026 | 🥨 WTSFest Philadelphia - October 1st 2026
🌲 WTSFest Portland - May 7th 2026 | 🥨 WTSFest Philadelphia - October 1st 2026
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Why Going Viral Isn’t the Flex Your Boss Thinks It Is: How to Craft Content with Purpose
Zoe’s WTSFest London talk challenges the obsession with going viral and introduces her PURPOSES framework - a practical system for creating strategic, multi-platform content built on trust, clarity and long-term impact.
Zoe Burke - Head of Content, Brand & Social Bridebook
February 2026
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How Custom Extractions Can Level Up Your Reporting
This article shares some custom extraction ideas, highlights the benefits these can bring, and shows how these custom extracts can help you level up your SEO reporting and analysis.
Michelle Race - Senior Technical SEO, Lumar
January 2024
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Ecommerce Product Page Optimization
This article dives into the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.
Jamie D'Alessandro - Sr. SEO Specialist, Amsive
January 2024
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Language Inclusivity in Multilingual SEO
This article explores a handful of language theories, and shares some practical strategies to help you integrate inclusive language into your digital content.
Veruska Anconitano - Multilingual SEO & Localization Consultant
November 2023
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How to Train SEOs for the Future of Search
In this article, Natasha shares her thoughts on what’s wrong with how we train SEOs right now, how that needs to change for the future, and practical tips and exercises to train other SEOs yourself.
Natasha Burtenshaw-deVries - Senior SEO Lead, Flywheel Digital
October 2023
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ADHDSEOWTF: How to Do SEO With ADHD
Doing SEO with ADHD can be a lot - so here are the tips and tricks I've learned from years of chaotic content strategy that might help to make it a bit easier.
Hannah Brady - Senior Content Strategist, connective3
October 2023
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How to Measure the Impact of your SEO Changes with Causal Impact
In this article you will learn how to do it with Causal Impact, a data analytics package developed by Google that allows you to clearly display the effect of a change on a variable and also help you with business cases and decision making. And don’t worry, you don’t need to be a statistics or programming genius.
Giulia Panozzo - Founder, Neuroscientive
September 2023
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Why You Should be Paying Attention to Your Google Shopping Feed
Why You Should be Paying Attention to Your Google Shopping Feed as an SEO
Mary Albright - Head of SEO, GOAT Group
September 2023
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How to Create Demand for Niche Businesses
How to Create Demand for Niche Businesses When You're Stuck in a Keyword Research Rut
Morgan Petrov - SEO Lead, Chartis.io
August 2023
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Dealing with Duplicate Content: Canonicalization in Detail
Dealing with Duplicate Content: Canonicalization in Detail
Ebere Jonathan - Freelance Technical SEO Specialist
August 2023
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